SYAFIRA Refora Danindya, or Syafira as she is usually called, was born in Kota Agung, Lampung, on May 22, 1998. She started her business in the fashion industry, specifically hijab. Hijab is no longer just an obligation for Muslim women, but some have made it a trend that they combine with their outfits. At just 19 years old, this has not dampened her determination to be serious about business. Doing business is not just about following the crowd, but is related to passion and a strong intention to run it. Syafira founded the local brand "Shaveoda" which was founded in 2014.

At first he sold socks and hijab, at that time it started from his hobby he sold two dozen socks in the school environment and it turned out to get a very good market response until it was sold out in two days, finally by getting capital worth Rp. 300,000 from parents and returning the capital in just one week, shaveoda started selling 9 dozen socks as a reseller from patterned and plain motifs and continued to grow until the stock was around 30 dozen to a turnover of 5 million in 6 months at that time, At that time marketing was done through Instagram, BBM groups, car free days and also cash on delivery.
In early 2015, he started selling two dozen rawis square hijabs with a reseller system from agents, but at that time for two years the hijab sold was only 6 pieces due to the lack of market response, so at that time shaveoda focused more on selling only varied socks. In mid-2015, the market conditions began to decline because consumers were bored with socks and at that time Shaveoda decided to take a break for a year because the owner prioritized higher education matters, sock sales were stopped and Shaveoda is now a local hijab brand.

The name Shaveoda was inspired by the acronym of the owner's own name, Syafira Refora Danindya, because it reflects the identity and something that has been pioneered from the beginning. The biggest decline was in 2015 when Shaveoda decided to take a break because the owner focused on preparing for college. At that time, there were almost a year of no sales and due to miscommunication with the tailor. Shaveoda once sold only leftover hijabs for a month and only earned a turnover of IDR 1 million in two months due to vacations and a temporary move to Surabaya. This was different when Shaveoda was intensively in Surabaya and earned a turnover of IDR 10 million/month.
Reported by goukm.id, 2020-2030 is the peak of the demographic bonus in Indonesia due to the large proportion of the productive population (range 15-64 years) compared to the non-productive population (<15 years and >65 years). Indonesia's population has always increased from year to year. In fact, the National Development Planning Agency (Bappenas) projects that Indonesia's population by 2030 could reach 305.6 million. This number will increase by 28.6% from 2010 which was 237.6 million people.

In response to the demographic bonus issue, many threats could actually lead to disaster if we don't pay attention to efforts to improve the quality of SOM, job opportunities are becoming increasingly scarce, and unemployment is also increasing. Shaveoda is not only managed by the owner himself but also employs people for package delivery. The benefits of the demographic bonus include increasing income, which triggers increased consumption and investment or savings growth, reducing dependency levels, boosting productivity, and becoming a source of economic growth. Over time, this business will grow and require investment. It is hoped that the demographic bonus can be utilized effectively by working. However, if not working, the demographic bonus is useless and can even cause harm. Therefore, according to Sugiarto (Head of the Manpower Planning and Development Agency at the Ministry of Manpower), to be able to work optimally, at least four areas of work must be addressed. The first area of ​​work is protecting the working population so that they can continue working. Second, how to open job opportunities so that the new workforce can find work. Third, facilitating the working population to continue working and achieve high productivity. Fourth, preparing a new workforce with high competencies in line with labor market demands. So, those are some ways to optimize the demographic bonus. (Salsabila Rif'at Hidayat)

"Business according to passion, don't just follow the crowd"
-Syafira Refora-

 Source: B-Magz FEB Unair vol-1