Surabaya, Tuesday, July 22, 2025 – The Accounting Science Doctoral Program Student Association (HIMA PDIA) Universitas Airlangga successfully held a TTS Series entitled “Complete Analysis of Survey Research: From Questionnaire to Publication” on Tuesday, July 22, 2025. This activity took place from 08.00–12.00 WIB online via Zoom and presented the main speaker Nanang Setiawan, a lecturer at the Al-Fatimah Islamic Institute of Bojonegoro and a PDIA student Universitas Airlangga.
This forum is designed to provide a comprehensive roadmap for survey research, from instrument design and data collection to quality evaluation and publication strategy. Featuring interactive presentations and a Q&A session, the event is open to students, lecturers, and researchers seeking to deepen their knowledge of quantitative methodology. The material presented focuses on mapping the survey-based research workflow, as outlined in the committee's official presentation file.
In the material session, the resource person explained the basics of Structural Equation Modeling–Partial Least Squares (PLS-SEM) along with the reasons for its selection for complex models and non-normal data. The explanation then progressed to the operational stage, starting from designing a literature-based questionnaire, question-composing techniques, measurement scales, initial trials, and how to maintain clarity of wording. Participants were also introduced to the evaluation of measurement models through indicators such as loading factors, Average Variance Extracted (AVE), Fornell–Larcker criteria, HTMT ratio, Cronbach's Alpha, and Composite Reliability.
The stages of structural model evaluation include R-squared, effect size f², predictability Q², and model fit measures such as SRMR and NFI. Through a SmartPLS 4 demonstration, the resource person demonstrated the modeling process, bootstrapping, hypothesis testing, mediation analysis, moderation, and multi-group analysis. Furthermore, the concept of population, sampling techniques, and strategies for increasing response rates while upholding research ethics were discussed.
The forum addressed not only technical aspects but also the challenges of academic publication. Speakers highlighted how to structure survey-based articles, manage tables and figures, and the importance of data transparency and traceability. Participants were guided to assess journal suitability through Aims & Scope searches, editorial decision track records, and content coverage. The submission process was also outlined, from initial checking, reviewer assignment, the review process, editorial decisions, and the proof-reading stage.
All key points were then summarized in a research checklist, covering problem definition, theoretical framework, instrument design, data validity and reliability, core results, contributions, and implications. Participants received practical guidance “from questionnaire to publication,” persuasive scientific communication strategies, and cross-campus collaborative networking.
With its inclusive online format, this activity serves as a means of enhancing research capacity while strengthening a collaborative academic culture within UNAIR and its network partners. The committee also provides software references, sample reviewer response templates, and a brief guide to citation ethics as further training for participants.