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"Sweet Sweet Withbearing" Campaign: BEM FEB UNAIR invites the community to live healthy without smoking

"Sweet Sweet Withbearing" Campaign: BEM FEB UNAIR invites the community to live healthy without smoking

Surabaya, May 31, 2025 — In commemoration of World Anti-Tobacco Day, the Community Department of the Student Executive Board (BEM) of the Faculty of Economics and Business Universitas Airlangga (FEB UNAIR) held a creative campaign titled "Sweet Without Smoke" at Flora Park, Surabaya. This activity aims to raise public awareness of the dangers of smoking and encourage people to live a healthier life without tobacco.

One of the main attractions of the campaign was the distribution of free sweets to park visitors. This sweet treat symbolized simple, healthy happiness—in contrast to cigarettes, which often offer momentary pleasure but have long-term negative consequences.

Furthermore, the students also distributed sticky notes containing persuasive messages, which they posted in various corners of the park. Phrases such as "Quit smoking, start a healthy life today," "Love your lungs, not the smoke," and "You are strong without cigarettes" are expected to raise awareness among active smokers and inspire positive change.

This campaign demonstrates UNAIR FEB students' concrete contribution to creating a healthier environment and raising awareness of the dangers of tobacco. With a friendly, engaging, and empathetic approach, the campaign's messages were effectively conveyed to the wider community.

This activity received a warm welcome from park visitors, who appreciated the students' positive initiative. Through this initiative, BEM FEB UNAIR hopes to inspire more people to adopt a healthy lifestyle and become part of the anti-tobacco movement.