(BEM News) Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga (Airlangga University) held a Strategic Training 2025 on Thursday (4/24/2025). This activity aims to improve communication skills in the organization, while preventing the potential for miscommunication between members.
Located at Creative Lounge Lt. 3 FEB UNAIR, this activity presents two competent speakers, namely Muhammad Hafidz Athari, Co-Founder Capable for Speaking, and Wenti Krisnawati, a student of the Doctoral Program of Management Sciences Universitas Airlangga .
In the discussion session, Athari stressed the importance of effective communication in forming meaningful interpersonal relationships. "The way we communicate can be a turning point in life. Good and sincere communication is the main key," he explained.
He also explained that Public Relations (PR) was not only a matter of formal communication techniques, but also the art of building subtle influences through empathic and strategic conversations. According to him, effective homework is able to create personal connections that can open professional and collaborative opportunities.
Wenti Krisnawati added the importance of consistency in building brand awareness . "In order for the public to recognize and remember a brand, there needs to be uniformity in visual elements such as logos, typical colors, and product content, including videos," he said.
He also highlighted the importance of content time of content. The use of insight data and platform analytics becomes crucial in determining the time upload in accordance with the active hours of the audience.
To measure the effectiveness of communication strategies, indicators such as the number of shares/retweets , comments, likes , the growth of followers, and the range of audiences become the main parameters analyzed.
As a parent organization of all student institutions at FEB UNAIR, BEM FEB UNAIR realizes the importance of the development of soft skills that are relevant to the needs of the times. Ability such as building partnerships, solving problems, fostering trust, and leading effectively becomes the main focus of this training.
Through the theme "From Connection to Collaboration" , the Department of Outside Relations BEM FEB UNAIR hopes that the 2025 strategic training will be a means of strengthening the capacity of the Public Relations Division of each student organization. It is hoped that this training can encourage collaboration that will have an impact through partnership , problems-solving , trust-building , and understanding of the urgency of the publication of activities.
With an interactive talk show format and experienced speakers, this activity is expected to be a forum for self -development for all participants, as well as provisions in facing the challenges of the organization and the professional world in the future.
