(BEM News) Pengprof Talkshow (Profshow) is a work program from the Department of Professional Development of BEM FEB UNAIR which is designed as a form of concrete realization in preparing students to face the post -campus world. In its inaugural edition, Profhow Vol. 1 Raise the theme that is very relevant to the times, namely about artificial intelligence (artificial intelligence/AI).
In an increasingly modern and digital era, artificial intelligence becomes an inseparable part of everyday life. In fact, a number of jobs are now starting to be replaced by AI -based systems. Realizing the importance of deep understanding of this technology, Profhow Vol. 1 is here to provide insight about what AI is, how to make it a discussion partner, as well as how to use it optimally in professional life.
This activity was held on Saturday, April 26, 2025, through the zoom platform and broadcast live through the official Instagram account @bemfeeir, so that it can be accessed more broadly by students, especially within the Faculty of Economics and Business, Universitas Airlangga.
The event began with an introduction from a moderator that emphasized the urgency of understanding of AI in the world of work. PROFSHOW VOL. 1 presents Bryant Ritchie, SA, a young practitioner who is active in the development of digital technology, as the main resource. In the talkshow session, Bryant reviewed the development of AI and its impact on the world of work, as well as giving a critical view of the potential threats and challenges that arose. He also shares strategies and opportunities that can be utilized by the younger generation to adapt and excel in the era of digital transformation.
FEB UNAIR students participated in this activity enthusiastically, seen from the many responses and questions raised throughout the session. Through Profhow Vol. 1, participants are expected to not only understand AI challenges, but are also able to equip themselves with adequate knowledge to become adaptive and relevant superior talents in the midst of rapid development of technology.
This activity is also in line with the 8th Sustainable Development Purpose (SDGs), namely decent work and economic growth . PROFSHOW VOL. 1 is a concrete effort in creating a young generation who is ready for work, productive, and able to contribute to inclusive and sustainable economic growth.
