Branding Lab is a work program of the Marketing-IT Division (MR-IT) of the Capital Market Study Group (KSPM) FEB Universitas Airlangga. Branding Lab focuses on publishing interesting activities and information related to KSPM on various digital platforms. With the Branding Lab, it is hoped that all KSPM activities and achievements can be more easily accessed by students, academics, and potential young investors. The Branding Lab work program is aligned with the Sustainable Development Goals (SDGs), specifically Goal 4: Quality Education and Goal 8: Decent Work and Economic Growth. Branding Lab supports Goal 4 by providing access to educational information about the capital market through digital platforms, so that more students are exposed to financial literacy and investment. Meanwhile, Branding Lab also contributes to Goal 8 by encouraging students' interest and understanding of the world of investment and capital markets, which ultimately can create a younger generation that is better prepared to face the world of work and contribute to inclusive economic growth. With the Branding Lab, it is hoped that KSPM can continue to develop as an adaptive, innovative organization and be able to reach a wider audience through effective digital communication strategies.