PMDC (PERBANAS Marketing Debate Competition) 2018

The PERBANAS Marketing Debate Competition (PMDC) is an annual event organized by the PERBANAS Management Student Association in Kuningan, South Jakarta. The event aims to bring together economics and business students and provide a platform for them to share their ideas and solutions related to marketing.

This year's PMDC carries the overarching theme of "Integrated Digital Economy ." This theme aligns with the momentum of the Industrial Revolution 4.0, which is projected to be a new avenue in industry, enabling the digitization of most industrial activities, increasing business efficiency and effectiveness.

This agenda has four stages, namely starting with the preliminary round which is attended by 32 teams from various universities in Indonesia and consists of 3 stages, namely Prelim 1, 2 and 3. The next round is the semifinal which is attended by the 10 best teams, followed by the final round which is attended by the 5 best teams and the grand final round which is attended by the 3 best teams to compete for 1st, 2nd and 3rd place.

The teams that successfully entered the final round were Telkom University (Team 1), Padjadjaran University, Universitas Airlangga, Telkom University (Team 3) and STIE YKPN (Team 1). Of the 5 teams in the final round, 3 teams were selected to continue to the grand final round, namely Telkom University (Team 1), Padjadjaran University and Universitas Airlangga. The final result of the competition was that Universitas Airlangga was ranked 3rd which automatically became the 3rd winner of PMDC 2018, with the team named Yuliandi Fikri from the Development Economics Study Program, class of 2015, Hasbi Ashshidiqi from the Taxation D3 Study Program, class of 2015 and Zuama Putri Nilakandi from the Management Study Program, class of 2016.