On Thursday, December 3, 2020, the Coolyeah Online Team attended the Grand Final invitation at the Online Business Case Competition, one of the IMCB Day 4.0 event series held by International Marketing Students of Bina Nusantara University. This year's IMCB Day 4.0 raised the theme "Sustainability Marketing Trends: How To Keep A Seamless Omnichannel Strategy in Market 2020". 

Previously, in November, we successfully passed the first selection stage, which included a Business Proposal and a Short Video detailing its contents. Out of 20 teams, we were one of 10 selected to advance to the Grand Final.  

The Grand Final began at 8:00 a.m., with remarks from Bina Nusantara University and the IMCB Day 4.0 Committee. Afterward, the event continued with presentations by Team 1. Each team was given 10 minutes to present their business idea, followed by 5 minutes for a Q&A session with the panel of judges. The Grand Final of the Online Business Case Competition ran until 2:00 p.m.  

To determine the winner, participants must attend a webinar on "Sustainability Marketing Trends." This competition aims to hone participants' knowledge and interest, as well as prepare them for global competition. 

Activity Documentation