Tokonomi is a merchandise sales account for the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga , aimed at Universitas Airlangga students and the wider community. It operates using an open batch system, three times per period. It offers a wide variety of products with engaging themes tailored to the needs and tastes of students and the community. Tokonomi is expected to serve as a branding tool for the Faculty of Economics and Business to the wider community.