TOKONOMI is a merchandise sales program organized by the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga. This program aims to meet the needs of FEB students and the general public by providing a variety of products that reflect the identity and spirit of entrepreneurship. This activity is divided into two volumes, namely TOKONOMI VOLUME 1 and TOKONOMI VOLUME 2.

In the first volume, TOKONOMI offers six main products, namely, Zipper Keychain, Hand Fan, Notebook, Sticker Pack, Pouch and Scrunchies.
These six products are designed with elements that reflect FEB UNAIR, with the aim of strengthening the faculty's branding and identity. TOKONOMI VOLUME 1 carries the Y2K (Year 2000's) concept which is popular among students. The release of this product is scheduled for April 22, 2025. TOKONOMI
VOLUME 2 will be launched on September 3, 2025, which coincides with the start of the new academic year for new students in 2025. Through this second volume, BEM FEB UNAIR, especially the Creative Economy department, aims to introduce FEB UNAIR branding products to new students, who may still need information and insight about this faculty.