Students are expected to contribute to the development of science and provide creative and constructive ideas to help realize the Tri Dharma of Higher Education through the Student Creativity Program (PKM) held by the Ministry of Education, Culture, Research, and Technology. This program is expected to guide students to become innovative agents of change based on mastery of science and technology and faith in God Almighty. 

In general, the 2022 PKM is grouped into two, namely Funding PKM and Incentive PKM. Funding PKM has 8 fields consisting of PKM-Exact Research (PKM-RE), PKM-Social Humanities Research (PKM-RSH), PKM-Entrepreneurship (PKM-K), PKM-Community Service (PKM-PM), PKM-Iptek Application (PKM-PI), PKM-Innovative Work (PKM-KI), PKM-Video Constructive Ideas (PKM-VGK). Meanwhile, Incentive PKM consists of 2 fields, namely PKM-Written Futuristic Ideas (PKM-GFT), PKM-Scientific Articles (PKM-AI)

Therefore, BEM FEB Unair took the initiative to hold a PKM activity which is one of the series of work programs from the Department of Science with the aim of being a training medium and facilitator for students of the Faculty of Economics and Business UNAIR to be able to participate in PKM activities held by the Ministry of Education and Culture-Research and Technology every year. With this work program, it is hoped that it can increase the interest of FEB UNAIR students and improve the quality and quantity of FEB UNAIR student proposals so that they can participate in the PIMNAS competition