External Cooperation is a work agenda of the Department of External Relations of the Student Executive Board of FEB UNAIR 2020, which emphasizes establishing cooperative relationships between the Student Executive Board as representatives of FEB UNAIR students, with merchants around Campus B, Universitas Airlangga. External Cooperation aims to contribute to the welfare of students of the Faculty of Economics and Business Universitas Airlangga in fulfilling the needs of food, beverage products, and other services. Currently, the activity has been running for half the period of the 2020 BEM FEB management and has collaborated with 24 with more than 10 new merchants, including Zest Hotel, LIA Ngagel, Tutee.id, Tutorial 4Serangkai, Aiola Eatery, AHASS Panglima Jaya Motor, NOC Cheese and Bubble, IM Garage, Kopi Komunitas, and many more.
The External Cooperation work agenda, not only aims to improve the welfare of FEB UNAIR students, but also provides lessons and experiences to the internal BEM FEB UNAIR 2019, especially the Department of External Relations. With the External Cooperation agenda, merchants can promote their merchants on Instagram and the Official LINE Account of BEM FEB UNAIR which has a total of 21,778 followers with a total of 12 publications on Instagram feeds and stories @bemfebunair (as of August 18, 2020). Meanwhile, merchants are required to provide feedback in the form of offers such as discounts or other forms of promotion aimed at all active FEB UNAIR students.
The implementation of the External Cooperation agenda begins with meeting with merchant employees and requesting information from the marketing contact person and/or merchant owner. After that, the person in charge of external cooperation contacts the contact person and sends a cooperation proposal in the form of a cooperation draft, MoU (Memorandum of Understanding), and promotional offer. The end of the External Cooperation agenda process is the direct signing of the MoU by the person in charge of the External Cooperation activity agenda with the merchant stakeholder. The implementation can be adjusted to the circumstances, if the situation does not allow the person in charge can carry out a series of work agenda implementation activities via email.
Regarding what is expected after this External Cooperation agenda is implemented, Eva Cipta Laras Kasih as the person in charge of the External Cooperation agenda, explained "The Department of External Relations which plays a role as the front guard of the FEB UNAIR Student Executive Board does not only want to establish cooperation and good relations with merchants, but it is important for us to be able to bring direct benefits to FEB UNAIR students. We hope that various types of merchants who have or will collaborate can meet the needs of students. We hope that this work agenda will not only bring benefits to FEB UNAIR students. However, we also hope to be able to help merchants or small businesses around Campus B Universitas Airlangga in introducing their businesses through promotions carried out through the official BEM FEB UNAIR account, so that they can make a real contribution to the regional and national economy. "