(Feb News) Located at the Village Hall, a total of 35 MSME activists of the Sasah Teluk Village Women's UMKM Kab. Bintan attended the Community Service Activities (Pengmas) Empowerment of Women's MSMEs through the Go-Digital and Legal Efforts program for Sasah Bay Women's MSMEs. This activity was delivered by three lecturers of the Faculty of Economics and Business (FEB) Universitas Airlangga on September 18, 2023, Dr. Ahmad Rizki Sridadi, Dr. Meri Indri Hapsari, and Dr. Febriana Wurjaningrum. This time, the FEB UNAIR FEB UNAIR's participation in the Airlangga Community Development Hub (ACDH) Universitas Airlangga was the second year of Bintan
35 MSMEs for women participating in this organizer have superior products typical of the Sasah Bay, which are mostly food products such as; Brain-brain, crackers, bread, tempeh, and other local products. The Go-Digital and Legal business program is carried out through the socialization of digital promotion and increasing brand value through business entities and the legality of the MSME brand. Most participants do not know how to access the digital marketing platform and do not have a business license. These MSMEs only market directly to consumers with limited reach without utilizing digital promotion. In addition, participants also do not know the availability of brand, PIRT, halal certification services that are increasingly accessible.
The purpose of the FEB Airlangga University team this time is to increase the introduction of local products of Sasah Village MSMEs to the wider community and efforts to increase the awareness of MSMEs for the protection of their business.
Digital promotion is useful for attracting consumers and potential customers at large, fast and relatively cheap. In this program of program, digital promotion can be done using several digital media including SEO (Search Engine Optimization), online advertising such as FB ADS and Google Ads, Print Media Promotion, Television and Radio Ads, Electronic Billboard, Email Marketing, Mobile Marketing, and others.
Business protection is useful to protect the sustainability of producer business activities, increase awareness, ability and independence of producers and cause a sense of responsibility of business actors in carrying out their business.
This organization activity is a form of support for FEB UNAIR in achieving SDG 8 goals: decent jobs and economic growth. It is hoped that in addition to being able to support the typical food suitability of Teluk Sasah Village, this activity also supports the empowerment of women, so as to improve the family economy, as well as the development of MSMEs which will ultimately create the country's economic growth.
This socialization activity was carried out in three sessions. The first session was the mapping of the problem of Sasah Village Women's MSMEs, the provision of digital promotion materials then continued with the socialization of business legality.
The output of this activity is an increase in the awareness of Sasah Village Women's MSMEs about digital promotion that can be seen from several participants has been able to access the e-commerce platform for product marketing and an increase in participants' awareness about the importance of business legality with increasing the desire to have a PIRT business license.
Here are some hashtags that can be used to describe this activity:
#Godigitalumkm
#legalususaMKM
#PembuildingKMWMANITA
#TUKSASAH
#PengabdianMasashangah
#Febunairunair
#umkmwanita
#AirLanggacommunityDevelopmenthub
#Improvement
of
Awareness
of
the
YKM #Promosidigital
