(FEB NEWS) The Department of Accounting, Undergraduate Accounting Program, Faculty of Economics and Business, Universitas Airlangga (FEB UNAIR), held a “CEO TEACHES SERIES” Lecture, from Miendrowo Hall, 3rd Floor, FEB UNAIR, (26-10-2022).

Present as a speaker for the Strategic Management lecture was Ir. Arief Wisnu Cahyono, ST. President Director of PDAM Surya Sembada, Surabaya City, who is also the General Secretary of the Association of Indonesian Drinking Water Companies (PERPAMSI).

The lecture was attended by approximately 80 students of the Accounting Study Program, FEB UNAIR, Strategic Management Course, class N and P. Also present at the lecture were Dr. Wiwik Supratiwi, Dra., M.BA, Ak. – Head of the Accounting Department; Alfiyatul Qomariyah, S.Ak., M.BA., Ph.D. – Coordinator of the Undergraduate Accounting Study Program; Nur Aini Hidayati, SE., M.Si., Ph.D. – Coordinator of the Information and Public Relations Center, FEB UNAIR; and La Ode Sabaruddin, Ph.D.

Ir. Arief Wisnu Cahyono, ST., opened his lecture by asking, "What is PDAM?" This was done to find out what students thought about PDAM. According to Ir. Arief Wisnu Cahyono, ST., PDAM is a company that processes raw water into water that is ready for use.

Through the lecture, Ir. Arief Wisnu Cahyono, ST. invited students to first understand the function of a company such as PDAM, whether it is a company that is more likely to be required to generate profits or a company that functions for public services, so that it can be determined what strategies need to be carried out as a company leader, in maintaining the company so that it continues to grow and can still maintain its commitment to providing excellent public services to the community.

According to Ir. Arief Wisnu Cahyono, ST., PDAM, is a company that does not receive subsidies from the government, such as PLN, BBM, but the service function still needs to be considered, such as low-income customers, general social, education, simple houses, very simple houses, where prices are not increased, even for basic needs are free. 

The subsidy provided by PDAM is by way of cross-subsidy, namely from middle to upper class customers, in other words, it is purely to subsidize customers who need it, namely subsidized by other customers (middle to upper class) and the rest is for reasonable and sustainable investment.

Ir. Arief Wisnu Cahyono, ST. said that it is very important in leading PDAM, to see the obligations that need to be done, such as in terms of maintenance (asset rejuvenation), so as to reduce the risk of leaks and other unexpected things. Ir. Arief Wisnu Cahyono, ST. added that PDAM, is a company whose operations are limited by area, such as PDAM Surabaya which only operates in the Surabaya area, so another strategy is needed, namely investing in other areas that have better growth, such as in Sidoarjo.

From the lecture, Ir. Arief Wisnu Cahyono, ST., wants to give an overview to students that to be able to manage any business, students need to look at turnover, profit, assets, and market value, so that they can know what strategies need to be carried out by companies such as PDAM, which has several strategies to be implemented in the future, for example 1.) Increasing PDAM rates, followed by improving service quality; 2.) Negotiating to reduce profits that must be deposited/requesting repair costs; 3.) making investments in other areas that are reasonable and sustainable.

At the end of the guest lecture, there was also a question and answer session, one of which concerned PDAM's efforts to minimize costs while maintaining quality performance. "PDAM can take several measures, including regulating pump operation so that it doesn't run 24 hours a day, thus reducing electricity costs. Furthermore, PDAM is also striving to improve workforce efficiency," Arief said.

Hopefully, through this lecture, namely the "CEO TEACHING SERIES", students can gain additional insight by sharing experiences from CEOs directly in leading a company.

Come on, let's create quality education, to produce superior human resources for Indonesia.

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