Angga Erlando SE, MEcDev and Rossanto Dwi Handoyo., P.hD, two lecturers in the International Economics concentration from the Department of Economics, Faculty of Economics and Business Universitas Airlangga (FEB UNAIR) succeeded in winning 1st Winner in the Call For Paper, Journal Of event Interdisciplinary Socio-Economic And Community Study (JISCOS) 2021. This event is a series of the 6th Conference and Congress of the Indonesian Development Economic Study Program Management Alliance (APSEPI) which was held in Malang City by Brawijaya University.
One of the series of conferences that took place, carried a big theme regarding community service. The paper carried by Pak Lando and Pak Ross (his close name) considered the title that became a community service program in 2021 through the Internal Grant Funderism scheme Universitas Airlangga. The target partner of the community service program is located in Juruan Daya Village, Batu Putih District, Sumenep Regency. Analysis of the situation carried out through the fist directly into the field and explore the phenomena that occur, providing information that many infrastructure is inadequate, especially accessibility of roads and internet networks, village positions that have strategies (entering into), and the absence of acceleration increases village potential. Some of the potential referred to arise from quite a lot of youth resources, the structure of village apparatus that tends to be productive age, natural potential and promising resource development, especially for the livestock sector (laying, broiler, putuh egg, cow, and the like), corn farming, rice, beans, and cassava/cassava.
These conditions encourage the team to initiate the "Smart Village" digitalization program in order to encourage the development of the potential of Juruan Daya Village, Batu Putih District, Sumenep Regency. The digitalization program in question will focus on how three major aspects such as (1) administrative and village government services; (2) village branding and its development, and; (3) Community empowerment through improving community business marketing management, so that it can rely on a more effective and efficient digitalization form. These three things are interrelated in the process of improving the quality of welfare and empowerment of the village, especially in the power city for a better direction.
The "Smart Village" digitalization program has three main activities including: (1) Activities Improvement of Administrative and Village Administration Services carried out by assisting in building internet networks (through the allocation of village funds), as well as assisting and training in the use of digital media in the activities of village officials; (2) village branding improvement activities and its development through training in processing village branding materials such as photos, videos and similar documentation through platforms or digital social media, as well as branding exploration training that the village should have by utilizing platforms or digital social media; (3) Activities for increasing the marketing of village community business through training utilizing social media for online marketing purposes and increasing sales, and training utilizing market places for online marketing purposes and increasing sales.
It is hoped that the fighting spirit of the two lecturers who likes to work on the badminton from the Department of Economics, Faculty of Economics, FEB UNAIR is able to inspire lecturers, students, and academic community at Universitas Airlangga to consistently develop the community service program in the future. In addition to being an obligation of the campus that plays a role in the application of Tri Dharma, the fundamental context of the community service program also supports the success of the program and commitment to SDGs (Sustainable Development Goals SDGs) at this time, and the future.
