Dr. Nisful Laila in Southeast Asia MSME Webinar

Dr. Nisful Laila, SE., M.Com. (Vice Dean 2 FEB UNAIR) was the moderator at the webinar as a result of the collaboration of 27 universities from ASEAN countries, with the topic "Strengthening the Internationalization of Southeast Asian Micro, Small & Medium Enterprises (MSMEs) in 4.0 Era" with a team from FEB UNAIR namely Prof.Dr. Raditya Sukmana, SE., MA., Dr. Achsania Hendratmi, SE., M.Sc., Shochrul Rohmatul Ajija, SE., M.Ec.

This international-scale webinar discusses how to strengthen the internationalization of Southeast Asian micro, small & medium enterprises (MSMEs) in era 4.0, where the coronavirus disease (COVID-19) pandemic has triggered an unprecedented massive global crisis and significant impact on the Southeast Asian economy. MSMEs in Southeast Asia, as well as the rest of the world, have been severely affected by the pandemic. In contrast to large companies, MSMEs are often challenged by financial constraints. As a result, these are challenging times for many MSMEs in ASEAN and around the world.

"Serving as a moderator at a webinar event in collaboration with 27 Universities from ASEAN countries was fun even though the preparation was quite long and detailed because it was carried out online with an inter-country committee. Every night there was a meeting to make sure VIPs came, ensure the technology used was safe, formulate implementation plans and to conducting a survey to 400 participants who attended from various countries," said Nisful.