(FEB NEWS) Thursday, February 10, 2022, Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., – Head of the Management Department of FEB UNAIR and Owner of digiseminar.id, was present as a speaker in a webinar for practitioners and academics, with the theme “Understanding CSV Values SDGs and Innovation, Challenges of Strategic Implementation and SROI Measurement”, which is a collaboration between the Department of Management, Faculty of Economics and Business, Universitas Airlangga (FEB UNAIR) with PT Sucofindo.
The event, attended by over 110 online participants, including practitioners and academics, was officially opened by Rikrik Supriyadi, AT., MBA., CSRA. – VP SBU KSP PT. Sucofindo.
(From Left to Right: 1. Rikrik Supriyadi, AT., MBA., CSRA. – VP SBU KSP PT. Sucofindo.; 2. Teddy Poernama (Representative from the Ministry of BUMN) as Keynote Speaker; 3. Bagus Ferry Agrayanto – Moderator; 4. Dr. Gancar Candra Premananto, CMA., CDM., CBNLP. – Head of the Management Department of FEB UNAIR and Owner of digiseminar.id, in a Webinar event with the Theme: “Understanding CSV Values SDGs and Innovation, Challenges of Strategic Implementation and SROI Measurement”, which is a collaboration between the Management Department of FEB UNAIR and PT Sucofindo, on Thursday, February 10, 2022, online).
In the event, Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., delivered his material with the theme "Doing Good Strategically - Not Ordinary CSR".
Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., discussed starting from what CSR is, SCR activities that must be in accordance with branding, the importance of branding, then from branding to the importance of public/consumer perception of our company/our product, CSR as the right way to build positive public/consumer perception, measuring the benefits of CSR both internally and externally, the difference between CSR and CSV, CSR programs that have clear objectives, themes in the SDGs, and finally a brief discussion about measuring the impact of CSV carried out by companies, through Social Return on Investment (SROI).
As mentioned by Teddy Poernama (Representative of the Ministry of State-Owned Enterprises) as the Keynote Speaker, that the basic principles of Social and Environmental Responsibility (TJSL) by the Ministry of State-Owned Enterprises are: integrated, directed, measurable impact and accountability, then Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., explained that integrated means related to CSV activities, directed means having clear objectives/having Key Performance Indicators (KPI), so that it can be seen whether the objectives are achieved or not?, and the objectives here are related to the 17 Themes in the SDGs, while measurable impacts are linked to SROI.
Briefly, Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., explained that there are 3 important things that need to be considered in measuring SROI (Social Return on Investment), namely:
- Understand who the stakeholders are, both internally and externally.
- What benefits do each stakeholder get?.
- Monetize existing qualitative benefits into quantitative ones with ratio value.
Furthermore, Dr. Gancar Candra Premananto, CMA., CDM., CBNLP., explained that in 2022, the Department of Management, FEB UNAIR, together with PT. Sucofindo, will collaborate to organize several activity agendas with the theme "Be Good For Your Happiness", including:
- “ESDG AWARDS”
- Workshop "From CSR to CSV" Batch 3 & 4
- “CSV AWARD 2022”
- And Other Workshops with Sucofindo
Greetings, in synergy with our hearts, Faculty of Economics and Business, Universitas Airlangga.
Excellence with Morality for Indonesia