The Student Team of the Islamic Economics Study Program at the Faculty of Economics and Business, Universitas Airlangga (FEB Unair) again made a proud achievement in the field of entrepreneurship. The Taste Link Business Team Successfully passed the 2025 Entrepreneurial Student Development Program (P2MW) in the Creative, Arts and Culture Industry category-the initial stages, and became the only initial stage team from Airlangga University who succeeded in achieving the funding.
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FEB UNAIR students create jewelry from withered flowers, passing P2MW 2025 funding
P2MW is a national program from the Directorate of Learning and Student Affairs, the Ministry of Higher Education, Science, and Technology (Kemendiktisaintek) of the Republic of Indonesia, which aims to encourage the acceleration of student entrepreneurs through intensive fostering and assistance.
The Taste Team consists of four students:
- Fionna Nur Illahi - Islamic Economics 2022 (Team Leader)
- Nur Maulida Al Badriyah - Islamic Economics 2022
- Mutiara Rahma Cahyani Warli - Islamic Economics 2022
- Mu'alim Syifa 'Al Qulubi - Islamic Economics 2022
This business was born from an Islamic business entrepreneurship course, and presents a unique concept: processing life flowers that almost wither into meaningful bracelet pendants. Each type of flower holds a symbol of hope, enthusiasm, to courage - with the message that jewelry can also be a personal expression media.
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Passing P2MW Funding 2025 FEB UNAIR students created jewelry from withered flowers
After two failed in the previous year, this business group did not give up. They returned with a new business idea to take part in the P2MW 2025 program, starting from the university level socialization, the preparation of proposals, to assistance by the supervisor Dr. Tri Siwi Agustina, SE., M.Sc. - Chairperson of the Entrepreneurship Center and Industrial Relations. Of the dozens of proposals, only 12 teams passed internal selection, and 5 of them succeeded in obtaining national funding. The taste link is the only team in the initial stage category.
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Create Jewelry from Flower Flowers of FEB UNAIR students passed P2MW 2025 funding
For five months running, the taste link has shown rapid development. With a branding strategy on Instagram, the reach of consumers has widened out of town. Achievement of two -digit turnover and active participation at the FEB Unair Bazaar as the first offline event further strengthens the existence of their business.
The journey and efforts of the flavor team are not just about building a business, but also reflecting perseverance, learning from failure, and the courage to continue to rise. Through an inclusive and innovative entrepreneurial spirit, this effort is expected to inspire other students in the FEB Airlangga environment to dare to create works that have an impact. More than that, the taste link is a clear example of how creativity can create economic opportunities, encourage sustainable business growth, and strengthen the role of women in the world of entrepreneurship.
