The socialization of the Student Creativity Program (PKM) at the Faculty of Economics and Business Universitas Airlangga (FEB UNAIR) took place in 2 sessions, namely 11:00 to 12:45 for students of the Islamic Economics and Management undergraduate study program, then the second session, namely 13.15 to 15.15 for students of the Accounting and Development Economics study program which was attended by 500 students online and presented 2 speakers, namely: Dr. Eduardus Bimo Aksono Herupradoto, drh., M.Kes. (National Review Team, FKH Unair Lecturer) and Dr. Tri Siwi Agustina, SE., M.Si (Lecturer in S1 Management, FEB Unair, Entrepreneurship Coordinator PPKKHA Universitas Airlangga).

According to Mrs. Siwi: Students of the Faculty of Economics and Business are often trapped in the selection of PKM ideas are PKM - K (PKM Entrepreneurship) only, even though PKM 5 fields offered, FEB students can choose PKM Social Humanities, PKM Applied Technology, PKM Community Service, PKM written ideas and PKM scientific articles. The key to PKM is in creativity rather than profit and loss or high sales. So in these 5 fields it must prioritize creativity. Practical ideas for PKM are original, unique, innovative and useful.

Dr., Eduardus Bimo conveyed technical changes in PKM as an adjustment to the existence of Pandemi Covid 19, where PKM activities were no longer the same as the previous PKM - PKM which demanded a laboratory, sales, production, but currently prioritizing aspects of health protocols. Therefore the challenge of this PKM Adendum is to transform student creativity ideas in the form of digital appearance. (TSA)