The socialization of the Student Creativity Program (PKM) at the Faculty of Economics and Business Universitas Airlangga (FEB UNAIR) took place in 2 sessions, namely from 11:00 to 12:45 for students of the Islamic Economics and Management undergraduate study program, then the 2nd session was from 13:15 to 15:15 for students of the Accounting and Development Economics study program which was attended by 500 students online and presented 2 speakers, namely: Dr. Eduardus Bimo Aksono Herupradoto, drh., M.Kes. (National Reviewer Team, Lecturer at FKH Unair) and Dr. Tri Siwi Agustina, SE., M.Si (Lecturer at S1 Management FEB Unair, Coordinator of Entrepreneurship PPKKHA Universitas Airlangga).

According to Mrs. Siwi: Students of the Faculty of Economics and Business are often trapped in choosing their PKM ideas, namely PKM – K (PKM Entrepreneurship), even though from the 5 PKM fields offered, FEB students can choose PKM Social Humanities, PKM Applied Technology, PKM Community Service, PKM Written Ideas and PKM Scientific Articles. The key to PKM is Creativity, not Profit and Loss or High Sales. So in these 5 fields, Creativity must be prioritized. Practical Ideas for PKM are Original, Unique, Innovative and Useful.

Dr. Eduardus Bimo explained that the technical changes to the PKM program are an adjustment to the COVID-19 pandemic. PKM activities are no longer the same as previous ones, which required laboratory testing, sales, and production, but now prioritize health protocols. Therefore, the challenge of this PKM addendum is to transform students' creative ideas into digital displays. (tsa)