(FEB NEWS) At the Village Hall, 35 female MSME activists from Teluk Sasah Village, Bintan Regency, attended a Community Service (Pengmas) activity to empower women's MSMEs through the Go-Digital and Legal Business programs for women's MSMEs in Teluk Sasah. This activity was delivered by three lecturers from the Faculty of Economics and Business (FEB) Universitas Airlangga on September 18, 2023, namely Dr. Ahmad Rizki Sridadi, Dr. Meri Indri Hapsari, and Dr. Febriana Wurjaningrum. This Community Service activity was the first participation of FEB UNAIR in the Airlangga Community Development Hub (ACDH) Program Universitas Airlangga in the second year of Bintan

The 35 women's MSMEs participating in this Community Service program have superior products typical of Teluk Sasah, most of which are food products such as otak-otak, crackers, bread, tempeh, and other local products. The Go-Digital and Legal Business Program is carried out through digital promotion socialization and increasing Brand Value through Business Entities and MSME Brand Legality. Most participants do not know how to access digital marketing platforms and do not have business permits. These MSMEs only market directly to consumers with a limited reach without utilizing digital promotions. In addition, participants are also not aware of the availability of brand management services, PIRT, halal certification which are increasingly easy to access.
The purpose of this FEB UNAIR Community Service Team is to increase the introduction of local MSME products from Sasah Village to the wider community and efforts to raise awareness of MSMEs for protecting their businesses.
Digital promotions are useful for attracting consumers and potential consumers widely, quickly and relatively cheaply. In this community service activity, it was conveyed that digital promotion can be done by using several digital media including SEO (Search Engine Optimization), online advertising such as FB ads and Google Ads, print media promotions, television and radio advertisements, electronic billboards, email marketing, mobile marketing, and others.
Business protection is useful for protecting the continuity of producer business activities, increasing awareness, ability and independence of producers and fostering a sense of responsibility of business actors in running their businesses.
This community service activity is a form of support from FEB UNAIR in achieving SDG 8: decent work and economic growth. It is hoped that in addition to being able to support the sustainability of Teluk Sasah Village's traditional food, this activity also supports women's empowerment, so as to improve the family economy, as well as the development of MSMEs which will ultimately create national economic growth.
This socialization activity was carried out in three sessions. The first session was mapping the problems of Sasah Village Women's MSMEs, providing digital promotional materials, then continued with socialization of business legality.
The output of this activity was increased awareness of women's MSMEs in Sasah Village about digital promotion, as evidenced by several participants' ability to access e-commerce platforms for product marketing. There was also increased awareness of the importance of business legality, as evidenced by an increased desire to obtain a PIRT business permit.
Here are some hashtags that can be used to describe this activity:

#GoDigitalUMKM
#LegalUMKMBusiness
#WomenUMKMEmpowerment
#TelukSasah
#CommunityService
#FEBUNAIRUNAIR
#WomenUMKM
#AirlanggaCommunityDevelopmentHub
#IncreasingUMKMAwareness
#DigitalPromotion
#BusinessLegality
#SDG8
#FamilyEconomy
#EconomicGrowth
#UMKMPirt
#UMKMProgress