The Student Team from the Department of Management of the Faculty of Economics and Business, Universitas Airlangga (FEB Unair) again made a proud achievement in the 2025 Student Entrepreneurial Development Program (P2MW) organized by the Directorate of Learning and Student Affairs, the Ministry of Higher Education, Science, and Technology (KemendiktisTek) of the Republic of Indonesia.
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This team carries a creative business work named Rasen Space, a sustainable fashion business innovation that uses patchwork to support Circular Fashion Economy.
The composition of the team from the Rasen Space brand representing FEB Airlangga University in this prestigious program is as follows:
- Hera Audita Rasendriya (Management 2023) - Team Leader
- Mefy Murtia Aprilliani (Management 2023) - Member
- Putri Maulidah Hidayah (Management 2023) - Members
- Marsya Sahda Fathony (Management 2023) - Member
- Natasya Alifia Putri Febriani (Management 2024) - Member
As the supervisor is Diansanto Prayogo, S.KM., M.Kes.- FKM UNAIR lecturer, besides he also consulted with Dr. Tri Siwi Agustina, SE., M.Sc. - Chairman of the Entrepreneurship Center and Industrial Relations of Feb Unair, and also Angga Erlando, SE, M.Ec Dev - Chair of the Student Achievement Development Center (P3M) FEB UNAIR, who also played a role in directing business strategies and development in order to meet the P2MW criteria.
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This team carries a business innovation that combines aspects of environmental sustainability and social values, namely through Rasen Space, a fashion brand that is committed to the principle of Circular Fashion Economy . Founded in 2023, Rasen Space initially sells bags and accessories made from ordinary beads, but through market research and observation, the team sees great potential in the use of textile waste in the form of patchwork which is often ignored.
The transformation began. Rasen Space is now present as a brand that not only offers unique and functional designs, but also makes the remaining material as the main element in every product made. Their first mainstay product is a bag with a design like a tie made from patchwork, sewn manually by local craftsmen, and is designed ergonomically to be comfortable to use in daily activities. This product reflects the team's concern for the issue of textile waste while supporting the empowerment of local craftsmen.
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Not only that, they also present Charm Bag products, which are complementary accessories for bags made from a combination of beads and the remaining main production fabrics. With a unique design and not mass produced, each charm bag gives an exclusive impression for users, and carries the concept of zero waste in the manufacturing process.
P2MW itself is one of the national excellent programs that aims to increase the number of entrepreneurial students and strengthen the development of entrepreneurship based on innovative character and sustainable business. This program also encourages the creation of entrepreneurial ecosystems in universities through collaboration with the business world and the industrial world (DUDI), communities, government, and other stakeholders. In its implementation, P2MW 2025 began with a proposal upload process which was closed on June 6, followed by selection in the second week to fourth June, and the announcement of participants passed funding in the first week of July.
The output of this program is not only in the form of ideas, but also leads to strengthening real business which includes products or innovative services ready for production, business social media accounts that actively describe marketing processes and strategies, as well as the minimum business legality in the form of a Trying Number (NIB). Rasen Space became the ideal representation of the output expected P2MW: Student business based on research, innovation, and sustainability.
The success of the Rasen Space FEB UNAIR team in this program is not only the pride of the institution, but also shows the real contribution of students in creating solutions to the challenges of the fashion industry and environmental issues. With a reuse, reduce, and recycle -based approach, Rasen Space brings new hopes for fashion practices that are more responsible in Indonesia.