A student team from the Department of Management, Faculty of Economics and Business, Universitas Airlangga (FEB UNAIR) has once again achieved impressive results in the 2025 Student Entrepreneurship Development Program (P2MW), organized by the Directorate of Learning and Student Affairs, Ministry of Higher Education, Science, and Technology (Kemendiktisaintek) of the Republic of Indonesia.
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This team is carrying out a creative business work called Rasen Space, a sustainable fashion business innovation that utilizes patchwork to support the circular fashion economy.
The team composition from the Rasen Space brand representing FEB UNAIR in this prestigious program is as follows:
- Hera Audita Rasendriya (Management 2023) – Team Leader
- Mefy Murtia Aprilliani (Management 2023) – Member
- Putri Maulidah Hidayah (Management 2023) – Member
- Marsya Sahda Fathony (Management 2023) – Member
- Natasya Alifia Putri Febriani (Management 2024) – Member
The advisor was Diansanto Prayogo, S.KM., M.Kes., a lecturer at FKM UNAIR. They also consulted with Dr. Tri Siwi Agustina, SE., M.Si., Head of the Center for Entrepreneurship and Industrial Relations, FEB UNAIR, and Angga Erlando, SE, M.Ec Dev, Head of the Center for Student Achievement Development (P3M) FEB UNAIR, who also played a role in directing business strategies and development to meet the P2MW criteria.
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This team promotes business innovation that combines environmental sustainability and social values, namely through Rasen Space, a fashion brand committed to the principles of a circular fashion economy . Founded in 2023, Rasen Space initially sold bags and accessories made from ordinary beads, but through research and market observation, the team saw great potential in utilizing textile waste in the form of patchwork, which is often overlooked.
The transformation began. Rasen Space now exists as a brand that not only offers unique and functional designs but also utilizes waste materials as a key element in every product they create. Their first flagship product is a bag with a tie-like design made from patchwork, hand-sewn by local artisans, and ergonomically designed for comfortable daily use. This product reflects the team's concern for textile waste while supporting the empowerment of local artisans.
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Furthermore, they also offer bag charms, accessories made from a combination of beads and leftover fabric from their main production line. With unique designs and not mass-produced, each bag charm creates an exclusive feel for the wearer and promotes a zero-waste manufacturing process.
P2MW itself is a national flagship program aimed at increasing the number of student entrepreneurs and strengthening entrepreneurial development based on innovative character and sustainable business. This program also encourages the creation of an entrepreneurial ecosystem in higher education through collaboration with the Business and Industry World (DUDI), communities, government, and other stakeholders. The 2025 P2MW program begins with a proposal upload process that closes on June 6, followed by a selection process from the second to fourth week of June, and the announcement of successful participants in the first week of July.
The program's outputs go beyond ideas, but also lead to concrete business development, including innovative, production-ready products or services, active social media accounts that illustrate marketing processes and strategies, and business legality, at least in the form of a Business Identification Number (NIB). Rasen Space is an ideal representation of P2MW's desired outcomes: student businesses based on research, innovation, and sustainability.
The success of the Rasen Space FEB UNAIR team in this program is not only a source of pride for the institution but also demonstrates the students' real contribution in creating solutions to challenges in the fashion industry and environmental issues. With a reuse, reduce, and recycle approach, Rasen Space brings new hope for more responsible fashion practices in Indonesia.