(Feb News) on Tuesday, March 12, 2025, at 10:00 AM WIB, A guest lecture was held at Miendrowo Hall, 4th Floor, Main Building of FEB Airlangga Airlangga University. This Event Featured Prof. Roman Matousek from Queen Mary University of London, UK, as the Keynote Speaker, with Magdalena Triasih Dumiuli, SE., M.Ec.ph, D. As the moderator.

He Further Discussed the Concept of "Creative Destruction," Which Highlights How Innovation Fosters Economic Growth by Replacing Obsolete Technologies, Citing Examples Such as the Transition from Typewriters to Computers. The Lecture Also Covered the Implications of Disruptive Innovation in the Digital Economy, Illustrating ITS Impact on Sectors Like Fintech, E-Learning, and Remote Work. Prof. Matousek Presented Case Studies on Uber's Transformation of the Transportation Industry Through Digital Platforms and Dynamic Pricing and Netflix's Evolution of the Entertainment Industry Through a subscription-based model, Original Content Production, and AI-Driven Recommendations.

Following the Lecture, A Q & A Session Allowed Participants to Engage with the Speaker, Exploring Topics such as Regulatory Challenges in the Digital Economy, The Role of Ai in Innovation, and Business Adaptation Strategies in Response to Technological Shifts. The Event Concluded at 12:00 PM with a closing statement from the moderator, summarizing the key takeaways from the lecture and emphasizing the importance of understanding schumpeter's theory in navigating digital transformation. Prof. Matousek Expressed his appreciation for the attendance 'Enthusiasm and hoped the insights shared would be benefits academics and practitioners in the fields of economics and business.