(Feb News), Dr. GRIMAN CANDRA PREMANANTO - Chairperson of the Management Department of the Faculty of Economics and Business Universitas Airlangga (Kadep Management FEB Unair) as well as the owner of Universitas Airlangga, was present as one of the speakers at the "Guest and Community Service Lecture, on the theme" Climate Change, Mitigation Adaptation, Environmental Management and Health in Implementation of Proklim "

The event, which was attended by more than 220 participants, was held hybrid by FKM UNAIR under the leadership of the Dean of FKM Airlangga University - Dr. Santi Martini, dr., M.Kes, in collaboration with the Ministry of Health of the Republic of Indonesia, East Java Provincial Health Office, East Java DPRD Commission D, Nganjuk Regency Environment Agency, and all resource persons from the Malaysian Ministry of Health, Chairman of the FEB UNAIR MANAGEMENT Department, Coordinator of the FKM UNAIR Kesling Study Program, Coordinator of the FKM UNAIR K3 K3 K3 K3 K3 K3 FKM UNAIR Study Program, PT. Semen Indonesia (Persero) Tbk. To contribute/synergize with the charity of knowledge, for natural health, the health of the earth, so that it can be enjoyed by children and grandchildren in the future.

In the Guest Lecture and Community Service Event as Alms to Knowledge, Universitas Airlangga, Dr. Gancar Candra Premananto, discussed from a marketing perspective, so that in his material he explained about "CSR For Branding"  

Starting his presentation, Dr. Gancar C. Premananto, said that humans learn from nature/God. Where is Allah SWT Himself. creating living creatures, with as little waste as possible or even no waste at all. Because waste from one living creature will be useful for other living creatures.  

In contrast to the past, nowadays, especially urban communities, especially the manufacturing industry, often generates waste, so the blue economy theory has emerged, which gives rise to ideas about how waste can actually be used economically too. 

From the point of view of a marketing, Dr. Gancar Candra Peramananto, stated the importance of a branding. "Name", for Dr. Gancar Candra Pemananto, is "important"/not meaningless.

"The name is important, but building a good name is even more important". So, according to Dr. Gancar C. Premananto, Gajah Die Leaving Ivory, So how individual, company, or anyone, can leave a good name?, Then that is the importance for us/anyone to do CSR.

Furthermore, Dr. Gancar C. Premananto explained that people's perceptions are stronger than their reality. someone will not know the true reality, whether it is the quality of an item or the quality of a person. What is known is only perception/what someone thinks. This perception arises from a cursory appearance, humans only judge someone from what they hear or see, even though what they hear/see is not good, it is not necessarily what they see/hear in reality. He could be a good person, from the things he has heard/seen. Humans often perceive good/bad only from things that are visible. Perception often judges someone outside of the actual reality, the reality may be different.  

So, in Marketing, continued Dr. Gancar Candra Premananto, is the problem, how to instill good perceptions into consumers. Perception is important, because it can make behavior different. Prejudice can be an initial value. Everything will be driven from someone's mindset, from someone's perspective. In marketing science, how we get into the best minds of consumers is important, because consumers don't really know what our qualities are. So whoever it is, must show kindness, "Do Something Good" to maintain the good name of the company, the company must communicate, convey it. For example, the concept of Corporate Social Responsibility (CSR), especially Sustainable CSR Implementation. CSV (Creating Shared Value) forms also need to be implemented, where everything must be in accordance with the company's strategy, must be in accordance with the initial strategy, must be in accordance with the core business of each company. If the business is in the field of drinking water, then do good in the field of drinking water, if it is in the field of farming, then do good in the field of farming too, such as helping other people with knowledge/sharing farming knowledge, etc., just like the event initiated by FKM UNAIR, this time, according to Dr. Gancar Candra Premananto, today's material can be related to SDG's 13, and SDG's 15, that we maintain the survival of all types of living creatures on this earth, because that is the duty of humans as caliphs on this earth.  

Dr. Gancar Candra Candra Temananto also explained, a number of things that had been done by the management program in conducting CSR so that they could get several awards including lecturer awards as CSR Innovatives, Exposure Positive, and many made for charity activities such as helping ludruk employees whose income was minus, sometimes even CSR from management did not require large funds, which is important. So, the most important thing is, how we are creative, active, and innovative, to bring up how to help others, as well as the event initiated by FKM Airlangga University today, is also an activity to share knowledge, share benefits, hopefully become a charity for all. Other awards achieved by FEB UNAIR management include, CSV Awards, then cooperation with Smart FM made the "Smart Energy from Daily Life" event, the event was held by Rutine on Sunday, thus receiving an award from Smart FM as "Favorite Program"

At the end of the material, Dr. Gancar C. Premananto, said that the essence of this life is "Sharing Happiness so that we are all happy", because in this life, if you want to be happy then make other people happy. Religion was not created to be happy by itself, but to be happy by sharing

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