(FEB NEWS) The Department of Management, Faculty of Economics and Business, Universitas Airlangga (FEB UNAIR) reaffirmed its role in the international arena by holding the 3rd International Master in Management Applied Research Awards (IMMARA) 2024. The event, which took place on November 5-6, 2024, was a collaboration between FEB UNAIR, Arshad Ayub Graduate Business School (AAGBS) Universiti Teknologi MARA (UiTM), and the Master of Management Program of Paramadina University. This activity was held at the FEB UNAIR campus and lasted for two days, presenting seminars and community activities that had a positive impact on students and professionals.
The first day was filled with an international seminar titled “Business Transformation, Digitalization, and Sustainability,” which featured speakers from practitioners and academics. Prominent speakers from the industry included Dr. Ir. Megat Zuhairy, Chief Executive of the National Cyber Security Agency Malaysia, and Mediko Azhar, Chief Marketing and Communication Officer of PT Blue Bird. From academia, Assoc. Prof. Dr. Nor Irvoni Mohd Ishar, Dr. Prima Naomi, and Assoc. Prof. Dr. Gancar C. Premananto discussed business developments in the digital era and the importance of sustainability in business practices.
The second day of the event continued with the IMMARA Community Services program, a Focus Group Discussion (FGD) focused on the development and marketing strategies of palm wine as a healthy drink for millennials and the international market. The event also featured Mohd Najih Islahuddin, Director of PT Legendtrend Internasional, as the keynote speaker, who shared his perspective on building a globally competitive local product.
A total of 72 scientific papers were received in this competition, and four papers were selected as the best in their respective fields. FEB UNAIR demonstrated its quality by winning Best Paper in the following four categories:
– Financial Management:
Best Paper 1 by Aldith Dea Almeyda and Rahmat Setyawan;
Best Paper 2 by Lukas Nusa Wedo Lewa and Rahmat Setyawan.
– Marketing Management:
Best Paper 1 by Alifaldo Daffa Darmawan and Gancar C. Premananto.
– Operational Management:
Best Paper 1 by Ria Anggraini Simanjuntak and Dr. Gancar C. Premananto.
In addition, Ajlal Haider was named the Second Best SME Consultant for his excellent advice contribution to PT Legendtrend Internasional, enriching the experience for the participants in this award event.
The event concluded with the handover of the 4th IMMARA in 2025, which will be held in Jakarta and coordinated by Paramadina University. In his remarks, Dr. Gancar C. Premananto stated, "Collaboration between international universities is something that must continue to be improved as part of the implementation of the Sustainable Development Goals (SDGs) to support improving the quality of education."
With the successful implementation of IMMARA, FEB UNAIR has further established itself as an institution that is active in internationalization and ready to answer global challenges in the field of business education.