FEB NEWS – Surabaya, Wednesday, January 7, 2026 – With a background in accounting, the world of numbers is rigid and full of regulations. However, Achmad Djaffarudin Moeksin has chosen a completely different field: the kitchen. As the owner of Hidayah Catering, this 2007 Accounting graduate from FEB UNAIR not only continues his parents' pioneering business but also nurtures it with the precision of an accountant and the spirit of a pioneer.
"Do you want to be a pioneer or an heir? The path to success is yours to determine," he said. That principle drives him, from serving small orders to large-scale operations, proving that accounting knowledge is useful not only behind the counter, but also in managing logistics, costs, and growth strategies for culinary businesses.
his
expansion lies in the professional networks he actively cultivates. His memberships in HIPMI and APJI are not just business cards, but vital channels for exchanging industry information. From market trends and supply chain management to digital marketing strategies, these communities serve as learning spaces that accelerate his business's adaptation to the competitive F&B world.
His achievements are tangible. He earned the title of third-highest turnover in East Java in 2024, according to the East Java Provincial Government. This demonstrates the power of a family business to transform into a business with regional scale and impact.
Actively Providing Meaning and Benefit:
For him, commercial success hasn't kept him away from campus. Instead, he's become active again as a speaker, mentor, and offers internship and job opportunities to students and alumni. He believes this is a way to have a sustainable impact, not only by creating jobs but also by developing aspiring entrepreneurs ready to compete.
"Success isn't about how much money you have. It's about how many people feel the impact you have on others," he emphasized. He lives this philosophy every day, transforming his family legacy into a legacy of knowledge and opportunity for many.
Impact as a Measure
Achmad Djaffarudin Moeksin proves that professional identity doesn't have to be linear. He's an accountant who understands the power of emotion, a pioneering heir, and an entrepreneur who prioritizes social impact. In every dish he delivers, there's a story of a leap of faith, perseverance in building networks, and a commitment to imparting knowledge back to the community.
In his hands, catering is not just a matter of stomachs, but a medium for creating value, opening doors to prosperity, and rewriting the definition of success.