Universitas Airlangga

FACULTY OF ECONOMICS AND BUSINESS

NEWS

TEACHING CEO

(Feb News) to foster entrepreneurial souls from young people, especially FEB UNAIR students, as well as MSMEs, Department of Economics and Business Universitas Airlangga (FEB Airlangga University), holding a guest event "Teaching CEO" for students, general and MSMEs, by taking the theme "How to become a young exporter, in increasing economic growth, inclusive and sustainable".

The event was held from the Fadjar Notonegoro Hall 2nd floor, Feb Unair, by presenting 3 CEOs, as resource persons: 1.) CEO of PT. Promotion of Indonesia Global Facilities - Reza Fernanda Muhammad; 2.) CEO of PT. Adipati Jaya Abadi Exportir - Hindra Soeparjanto; 3.) CEO of Putera Nusantara Group, Exportir - Wahyu Kusuma Hadi; and with 2 moderators: 1.) First session moderator: Rossanto Dwi Handoyo, Ph.D - Chair of the Department of Economics FEB UNAIR; 2.) Moderator of the 2nd session, Deni Kusumawardani, SE., M.Sc. - KPS S2 Economics.

This event was held to inspire and foster creative and innovative entrepreneurial spirits from young people, especially FEB UNAIR students, and also MSME players, as well as providing insight into tips for being a successful exporter. very interesting way.

The first session guest lecture, "Being an exporter since young with creativity and innovation" by the CEO of PT. Promotion Indonesia Sarana Global - Reza Fernanda Muhammad. In the session, Reza recounted his success experience can export bathroom equipment products using Indonesian shells, through various product exhibitions abroad. Reza also tells how to deal with the rigors of competition between neighboring countries, which began to imitate its products by using artificial materials and selling it at a cheaper price. As an entrepreneur, it must be resilient and full of patience, entrepreneurs are also required to continue to be creative and innovate. When is the time for the company to experience a saturation point, the creation and innovation must continue to be carried out, such as diversifying products or looking for new market opportunities.

Unlike the first material, Hindra Soeparjanto - CEO of PT. Adipati Jaya Abadi Exportir, brought "How to become an exporter without capital through Digital Marketplace International". With great enthusiasm, Hindra Soe conveyed the material which was also based on true story, where Hindra Soe did her business, without capital until now and succeeded.

The material is presented briefly, lightly and humorously, but is still able to inspire the audience to choose how to succeed as an entrepreneur. 

Hindra inspires young people and also MSME players, that being successful does not have to involve large capital, but simply by "continuously optimizing the thinking power" of an entrepreneur/prospective entrepreneur, because according to Hindra Soe, that "our thinking power is also capital.”

Hindra Soe stated that "Exporting is easy and everyone has the opportunity". Successful entrepreneurs must be able to change inhibiting mindsets, such as: Product exports must be 1 container, Product exports require large capital, the theory that, Assets = Capital + Debt. All of these are mindsets that hinder you, and must be changed to positive ones, and think seriously and sincerely, "How do you do it?".

There are several tips given by Hindra to become a successful entrepreneur without capital:

1. Maximize our thinking power

2. Focus on Strength and Opportunity

3. Choose the type of export company, namely through Export No. producer

4. International Promotion

5. Sincerity that you don't have money, serious consultation, patience, confidence that you can do it

 

He conveyed all the tips for "Hindra Soe-style success" in a light and fun way.

Meanwhile the final material, "Strategy to Penetrate the Export Market Through Certification and Standardization of Export Products", was delivered by Wahyu Kusumo Hadi - CEO of Putera Nusantara Group, Exporter, which provided a detailed explanation of Export Conditions, Goods that are prohibited from Export, Business Licensing, Exporter Preparation, and Standardization of export products.

Greetings from us, Ksatriya Airlangga,

 

Young Success as an Entrepreneur, Who's Afraid!

 

FEB ONE – UNAIR GREAT

FEB ONE FOR UNAIR AND INDONESIA

EXCELLENCE WITH MORALITY FOR INDONESIA