(FEB NEWS) In order to foster the entrepreneurial spirit of young people, especially FEB UNAIR students, and also MSMEs, the Department of Economics – Faculty of Economics and Business Universitas Airlangga (FEB UNAIR), held a guest lecture event “CEO TEACHES” for students, the general public and MSMEs, with the theme “HOW TO BECOME A YOUNG EXPORTER, In Increasing Economic Growth, which is Inclusive and Sustainable”.
The event was held from the 2nd Floor of the Fadjar Notonegoro Hall, FEB UNAIR, by presenting 3 CEOs as speakers: 1.) CEO of PT. Promosia Indonesia Sarana Global – Reza Fernanda Muhammad; 2.) CEO of PT. Adipati Jaya Abadi Exporter – Hindra Soeparjanto; 3.) CEO of Putera Nusantara Group, Exporter – Wahyu Kusuma Hadi; and with 2 moderators: 1.) Moderator of the first session: Rossanto Dwi Handoyo, Ph.D – Head of the Department of Economics FEB UNAIR; 2.) Moderator of the 2nd Session is Deni Kusumawardani, SE., M.Si. – KPS S2 Economics.
This event was held to inspire and foster creative and innovative entrepreneurial spirits among young people, especially FEB UNAIR students, and also MSMEs, while also providing insight into tips for being a successful exporter. The material was provided and presented in a very interesting way.
The first session of the Guest Lecture, “Becoming an Exporter from a Young Age with Creativity and Innovation” by the CEO of PT. Promosia Indonesia Sarana Global – Reza Fernanda Muhammad. In the session, Reza shared his successful experience of exporting bathroom equipment products using Indonesian shellfish, through various product exhibitions abroad. Reza also told how to face the fierce competition between neighboring countries, which began to imitate his products by using counterfeit materials and selling them at lower prices. As an entrepreneur, one must be tenacious and patient, entrepreneurs are also required to continue to be creative and innovative. When the time comes for a company to reach a saturation point, then creativity and innovation must continue to be carried out, such as diversifying products or seeking new market opportunities.
In contrast to the first presentation, Hindra Soeparjanto, CEO of PT. Adipati Jaya Abadi Exportir, presented "How to Become an Exporter Without Capital Through an International Digital Marketplace." Hindra Soe enthusiastically delivered his presentation, which was also based on a true story, in which Hindra Soe started his business with no capital until now and succeeded.
The material is delivered in a short, light and humorous manner, but still able to inspire the audience to choose how to be successful as an entrepreneur.
Hindra inspires young people and MSMEs that success does not require large capital, but rather simply requires "continuously optimizing the thinking power" of an entrepreneur/potential entrepreneur, because according to Hindra Soe, "our thinking power is also capital.".
Hindra Soe stated that "Exporting is easy and everyone has a chance." Successful entrepreneurs must be able to change inhibiting mindsets, such as: Exporting a product must be done in one container, Exporting a product requires large capital, and the theory that assets = capital + debt. All of these are inhibiting mindsets and must be changed to positive ones, and thinking seriously and sincerely, "How do I do it?".
There are several tips given by Hindra to become a successful entrepreneur without capital:
1. Maximize Our Thinking Power
2. Focus on Strength and Opportunity
3. Select the Export Company Type, namely through the Export No. of the manufacturer
4. International Promotion
5. Sincerity in not having money, serious consultation, patience, confidence in being able to do it
He delivered all the tips for "Hindra Soe's Success" in a light and fun way.
Meanwhile, the final material, "Strategy to Penetrate Export Markets Through Certification and Standardization of Export Products", was delivered by Wahyu Kusumo Hadi - CEO of Putera Nusantara Group, Exporter, which provided a detailed explanation of Export Requirements, Prohibited Export Goods, Business Licensing, Exporter Preparation, and Export Product Standardization.
Greetings from us, Ksatriya Airlangga,
Young Success as an Entrepreneur, Who's Afraid!
FEB ONE – UNAIR GREAT
FEB ONE FOR UNAIR AND INDONESIA
EXCELLENCE WITH MORALITY FOR INDONESIA