(FEB NEWS) The UMK Care Program Vol.2 is an initiative of the Faculty of Economics and Business (FEB) Universitas Airlangga (UNAIR) to address the challenges faced by Micro and Small Enterprises (UMK) in Trenggalek Regency and to provide information about higher education to students there. This program aims to empower UMK through mentoring and training, as well as to introduce UNAIR comprehensively to students. This series of programs is designed to identify UMK challenges, provide mentoring in business management and innovation, organize campus socialization to increase study interest, and build multi-party collaboration.
The program preparation phase was conducted on July 9-11, 2025, and included field observations and in-depth interviews with MSEs in Kerjo and Nglongsor Villages, Trenggalek Regency. This phase is crucial for understanding the specific conditions, needs, and challenges faced by MSEs as a basis for designing targeted programs. The core phase of the program was conducted over four days, from August 26-29, 2025, during which all prepared programs were implemented directly with MSEs. Each MSE received a program tailored to their individual needs.
Some of the MSME empowerment programs implemented include:
- Basic Financial Recording Training: Equipping MSEs with the skills to monitor cash flow and profits.
- Business Registration on Google Maps: Helping MSMEs register on Google Maps to increase digital visibility and consumer reach.
- Socialization Regarding KPPU and Healthy Business Competition: Educating MSEs about the importance of healthy business competition in accordance with the law and the role of the Business Competition Supervisory Commission (KPPU).
- Business Logo/Brand Sticker Creation: Facilitating MSMEs with professional logo stickers to strengthen brand identity.
- Making Promotional Media in the form of Banners: Providing assistance in making banners as a means of physical promotion.
- Product Catalog Creation: Assisting MSMEs in compiling digital or printed product catalogs as a professional promotional tool.
- Socialization Regarding Business Legality: Providing education on the importance of business legality, including procedures for processing a Business Identification Number (NIB), PIRT Permit, and Halal Certification.
In addition to empowering MSEs (Micro, Small, and Medium Enterprises), the program also held outreach programs at high schools in Trenggalek. The materials presented covered the general profile of FEB UNAIR, its vision, mission, accreditation, study programs, and competitive advantages, aimed at increasing student interest in pursuing higher education.
The MSME Care Program Vol. 2 demonstrated a significant positive impact on MSMEs and students, exceeding the established targets. Program achievement data shows:
• Eight out of nine MSMEs have begun implementing financial records.
• Nine out of ten MSMEs were successfully registered on Google Maps.
• The average post-test score for KPPU socialization and business legality increased from 101 to 149, indicating a better understanding of business law and ethics.
• Two MSMEs received and used business logo/brand stickers.
• Four banners have been installed at MSME business locations.
• Five MSMEs received and utilized product catalogs.
• High school students demonstrated enthusiasm and good understanding, with an average of 5 out of 10 correct answers on the Kahoot quiz.
The success of this program is supported by the synergy between UNAIR FEB students and a strategic collaboration with the KPPU Regional Office IV. Students play a crucial role as program implementers, while the KPPU provides an understanding of healthy business competition. This synergy creates a fair and sustainable business climate for MSEs in Trenggalek.
The MSME Care Program Vol.2 contributes to the achievement of several Sustainable Development Goals (SDGs):
• SDGs 1 (No Poverty) → Increasing the capacity of MSMEs and business welfare contributes to poverty alleviation and increasing community income.
• SDGs 4 (Quality Education) → FEB UNAIR's socialization in high schools expands access to higher education and improves the quality of human resources.
• SDGs 8 (Decent Work and Economic Growth) → MSME mentoring strengthens business existence, encourages local economic growth, and collaboration with KPPU supports the creation of decent jobs.
• SDGs 17 (Partnerships to Achieve Goals) → Collaboration between FEB UNAIR, KPPU, MSMEs, schools, and local governments shows an ideal model for achieving SDGs.
This program demonstrates FEB UNAIR's commitment to community empowerment and human resource development. The resulting positive impact is expected to continue, encouraging MSEs to become more independent and competitive, and motivating Trenggalek students to pursue higher education. Sustainable collaboration between various parties will be key to creating an ecosystem that supports MSE growth and broader access to education in the future.
