(Feb News) _Aula Fadjar, 2nd Floor Feb Unair - The development of technology and the importance of ethics in the world of economics and business is the main spotlight in The 9th International Conference and Ph.D. The Colloquium for Economics and Business (ICEB 2025) held by the Faculty of Economics and Business, Universitas Airlangga on 3-4 June 2025 at Campus B Surabaya. Raising the theme "The Ethics - Economy Nexus: Harnessing Technology for Sustainable Social Impact", this event successfully gathered more than 200 participants from various countries.
ICEB 2025 presents international experts from various leading institutions of the world. One of them is Professor Grantley from Curtin University, Australia, who was present as a speaker at the Seminar Session Panel 2: Finance, Accounting, and Auditing Research. In the session held on Tuesday (3/6), he discussed how artificial intelligence technology (AI) has and will continue to form a new landscape in the world of accounting, audit, and finance.
"AI is not a new item, we have discussed it since 1956. But only in recent years, the impact is really felt, including in audit practices and financial decision making," said Prof. Grantley in the Fadjar Notonegoro Hall, Feb Unair.
With the help of Machine Learning and Neural Networks, AI technology has now been able to detect suspicious transactions, support real-time financial data analysis, and mitigate potential fraud that is difficult to reach by conventional methods. However, Prof. Grantley also stressed that the adoption of this technology cannot be separated from challenges. According to him, the success of digital transformation is very dependent on the overall readiness of the organization. Good governance, adaptive work culture, and ethical integration in each operational line is the key to making AI a strategic tool that is not only efficient, but also responsible.
Not only that, Prof. Grantley also revealed that the use of AI was able to prevent stock price crashes, the phenomenon of the drastic decline in stock prices due to late disclosure of information by management. AI that is able to recognize anomalous patterns can accelerate the transparency process, thereby reducing the risk of loss in the capital market.
During the two days of implementation, ICEB 2025 became a global dialogue space that brought together academics, researchers, doctoral students, and business practitioners to discuss relations between technology, ethics, and sustainability. The enthusiasm of the participants was seen from various parallel sessions and discussion panels that took place intense and interactive.
"AI will not replace accountants. But accountants who can use AI will replace accountants who cannot," concluded Prof. Grantley, ending the session with a quote inviting the applause of the participants.
Author: Yesa Alfitriana-E-Radio Feb Unair
