Marketing Management Contemporary Issues

Course unit title

Marketing Management Contemporary Issues

Course unit code

MNP 619

Type of course unit (compulsive, optional)

Compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The Second cycle of Master Degree Program

Year of study when the course unit is delivered

(if applicable)

2020-2021

Semester/trimester when the course unit is delivered

The Second Semester of Master Study

Number of ECTS credits allocated

3 Credits (4.8 ECTS)

Name of lecturer(s)

Dr. Masmira Kurniawati, SE., Msi

Dr. Dien Mardhiyah, SE, M.Sc

Learning outcomes of the course unit

After completing this course, students are expected to be able to analyze and synthesize various marketing concepts and theories that are currently developing through research results and various marketing issues developing in current corporate practice.

Mode of delivery (face-to-face, distance learning)

face to face

Prerequisites and co-requisites (if applicable)

Course content

This course is designed for the Master of Management Science study Program. This course discusses the theories and practices of contemporary marketing issues and conducts synthesis analysis using a related theoretical foundation. Students will obtain the overview of marketing development theories, practices and issues. Lectures are conducted in 14 effective meetings (7x face-to-face before and 7x face-to-face after midterm exam).

Recommended or required

Reading and other learning resources/tools

Articles and research reports published in international marketing journals with current issues (contemporary).

Planned learning activities and teaching methods

Class presentations and discussions, compiling group papers and individual papers.

Language of instruction

Indonesian

Assessment methods and criteria

Presentation (20%), Midterm & final exams (80%)