Course unit title

Strategic Management

Course unit code

MNU307

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The 6th Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Badri Munir Sukoco, Prof., SE., MBA., Ph.D. [PJMK]
  2. Indrianawati Usman, Dr., SE., M.Sc. 
  3. Dian Ekowati, SE., M.Si., M.App.Com.(OrgChg)., Ph.D.
  4. Yetty Dwi Lestari, Dr., SE., M 
  5. Nurullaily Kartika, SE., MBA.
  6. Mochamad Badowi, SM., MBA.

Learning outcomes of the course unit

After participating in this course, the Students are expected to acquire the following competencies: 

  1. Appropriately explain the concepts of strategic management.
  2. Explain the process of designing a company's strategic plans. 
  3. Explain the process of preparing a company's strategic plans. 

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

Marketing management, Operations and Supply Chain Management, Financial Management II, Human Resource Management

Course content
  1. Strategic Management Process
  2. Preparation of company strategy               
  3. External Environment
  4. Global Environmental Analysis
  5. Internal environmental conditions
  6. Case study determining SWOT analysis
  7. Alternative alternative strategies
  8. Implementation of Strategy 
  9. International Strategy
  10. Evaluation strategy
  11. Case studies
  12. Case studies

Recommended or required

reading and other learning resources/tools
  1. Fred R. David and Forest R. David. (2017). Strategic Management: Concepts & Cases. 16th edition. Pearson: Boston. 
  2. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, 2016. Strategic Management: Competitiveness and Globalization. 12th edition. Cengage Learning: Boston.  
  3. John E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson (2013). Essentials of Strategic Management: The Quest for Competitive Advantage. 4th edition. McGraw-Hill Education: New York.  
  4. Badri Munir Sukoco (2015). Strategy Theory: Evolution and Evaluation. Airlangga University Press, Surabaya.  
  5. Robert S. Kaplan and David P. Norton. (1992). Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press: Boston.  
  6. Robert S. Kaplan and David P. Norton. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review Press: Boston.  

Planned learning activities and teaching methods

Lectures Lectures, Discussions, and Assignments

Language of instruction

Indonesian

Assessment methods and criteria

Midterm & Final exams (60%), Paper Assignments (20%), and Class Activities (20%)