Course unit title

Marketing Concentration Research Methodology

Course unit code

MNP497

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Sri Hartini, Dr., SE., M.Sc
  2. Tanti Handriana, Prof. Dr., SE., M.Sc
  3. Dien Mardhiyah, Dr., SE., M.Sc

Learning outcomes of the course unit

After completing this course, students are expected to be able to understand the systematics of scientific research and the stages in conducting a scientific research. The students are also prepared to make a scientific business research plan.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

-

Course content
  1. Stages and ethics in the research process
  2. Research problem formulation
  3. Theory, Concept, Construct, Variable
  4. Qualitative and quantitative research design
  5. Design experimental research
  6. Survey research
  7. Measurement scales and measurement techniques for validity and reliability
  8. Questionnaire design
  9. Population and Sample
  10. Qualitative data analysis techniques
  11. Univariate and Bivariate Interpretation
  12. Quantitative data analysis

Proposals

Recommended or required

reading and other learning resources/tools
  1. Zikmund, Babin Carr and Griffin, Business Research Methods. 9th edition, Canada
  2. Scientific articles

Planned learning activities and teaching methods

Lectures, Discussions, Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term and Final examination, Research Proposal