Course unit title

E-Marketing

Course unit code

SIS303

Type of course unit (compulsory, optional)

optional

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Sri Gunawan, DBA
  2. Sony Kusumasondjaja, SE., M.Com., Ph.D

Learning outcomes of the course unit

After completing the E-Marketing course, students are expected to be able to draw up a marketing plan for E-Marketing activities.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

Marketing Management

Course content

1. Introduction to E-Marketing

2. Internet Users and Their Characteristics

3. Marketing Knowledge on the Internet

4. Consumer Behavior, Marketing Research, and

Advertising

5. Creating Value for Customers

6. Chanel's function in E-Marketing

7. Customer Relationship Management (CRM)

8. E-Marketing Planning

9. Product Technology

10. E-Marketing Strategy

11. Web 2.0 and Social Networking

12. Ethics in E-Marketing

Recommended or required

reading and other learning resources/tools

Strauss, Judy and Raymond Frost, E-Marketing. 2010. 5th Edition (SF)

Turban, Ephraim, Jae K. Lee, David King, Ting Peng Liang, Deborah Turban, Electronic Commerce 2010, 6th Edition (TL)

Planned learning activities and teaching methods

Lectures, Discussions, and Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term exam 40% & Final exam 60%