The Accounting Knowing Better (AKB) seminar is designed specifically for new Accounting students Universitas Airlangga to introduce them to the world of accounting. This year's AKB theme is "Develop Your Skills to Be a Great Accountant in the Digital Transformation Era." This theme supports the seminar's essence and expected outcomes, as well as achieving the overall AKB objectives.

The theme, "Develop Your Skills to Be a Great Accountant in the Digital Transformation Era," simply aims to foster a mindset that in the era of digital transformation, accountants will face challenges and that their role will also change. Furthermore, this seminar aims to foster a sense of gratitude among new students for being the chosen individuals who have earned the privilege of studying at Airlangga University's Accounting Bachelor's program through hard work and beating thousands of other participants.

Therefore, this theme is not only relevant to the AKB goal of introducing new students to UNAIR Accounting, but it will also automatically provide a mindset that they are faced with the progress of science and technology in the midst of the industrial revolution 4.0. With this narrative, new students will not only know and understand UNAIR Accounting comprehensively through permanent speakers, new students will also know how difficult and competitive it is for an millennial accountant to face future challenges due to the domino effect of current developments and advances. It is hoped that new students after attending this AKB seminar will increasingly understand what UNAIR Accounting is, will have a sense of pride, and new students are also expected to have plans and goals from the start to pursue a Bachelor of Accounting degree at Universitas Airlangga .