Economics of Strategy

Course unit title

Economics of Strategy

Course unit code

EKP322

Type of course unit (compulsory, optional)

Optional

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

First cycle Bachelor

Year of study when the course unit is delivered

(if applicable)

Year 3

Semester/trimester when the course unit is delivered

Semester 6

Number of ECTS credits allocated

3 credits (4.8 ECTS)

Name of lecturer(s)

1.         Bambang Eko Afiatno, Ph.D.

2.         Dr. Wisnu Wibowo

3.         Rossanto Dwi Handoyo, Ph.D.

Learning outcomes of the course unit

After attending lectures, students are able to:

(1) demonstrate the concepts of economics in strategic business decisions;

(2) identify sources of economic value, market opportunities, trends and market dynamics;

(3) integrate, analyze and evaluate new business situations and/or data, using up-to-date techniques into business options and practical solutions;

(4) communicate, orally and in writing, business strategies based on economic reasoning.

Mode of delivery (face-to-face, distance learning)

Face to face (offline) and or distance learning (online)

Prerequisites and co-requisites (if applicable)

Introduction to Microeconomics and Introduction to Macroeconomics

Course content

The strategic economics course focuses on the application of economic concepts to develop business strategies. The MK learning materials are generally grouped into four parts. The first part will discuss the concept of strategy, framework for strategy, and basic microeconomic tools for business strategy. While the 2nd to 4th sections will sequentially discuss firm boundaries including vertical and horizontal integration and their determining factors; market and competitive analysis; strategic position and dynamics; as well as internal organizations.

Recommended or required

reading and other learning resources/tools

Besanko, Dranove, Shanley, Schaefer, 2013, Economics of Strategy, 6th edition, Jhon Wiley

Planned learning activities and teaching methods

Teaching, discussions, and problem based learning.

Language of instruction

In Bahasa (Indonesian Language) and English

Assessment methods and criteria

Mid-exam, final-exam, and assignment