Social Marketing

Social marketing is defined as the use of marketing concepts designed to influence target audiences, so that they voluntarily change their behavior for the good and benefit of themselves and the benefit of society. This course contains the History and Domain of Social Marketing, Principles of Social Marketing, Theories in Social Marketing, Segmentation, Targeting, & Positioning, Marketing Mix in Social Marketing, Stages in Developing a Social Marketing Plan, Social Marketing Research, Social Marketing Cases in the fields of Social Welfare, Public Health, Environment, Education, and Safety & Security, and discusses scientific articles related to social marketing.