Islamic Marketing Management and Halal Industry (*)

This course illustrates the importance of Islamic marketing management and the halal industry as part of the halal ecosystem. It analyzes Islamic marketing management from the perspectives of philosophy, value implementation, branding, and modern marketing management theory, as well as the development of concepts in managing the halal industry based on the Qur'an and Hadith. This course focuses on further developing the field of Islamic marketing management and the halal industry, as well as advancing research trends and policy.