ANALYSIS OF FACTORS AFFECTING THE ACCEPTANCE OF BPJS EMPLOYMENT PARTICIPANTS TO BPJSTK MOBILE USING THE TECHNOLOGY ACCEPTANCE FRAMEWORK MODEL 3 (Study on BPJS Ketenagakerjaan Cab. Surabaya Darmo)
SURYANINGSIH
041514353035
Supervisor
Dr. Tanti Handriana, SE, Msi.
ABSTRACT
Information and Technology are rapidly evolving along with the evolution or the development of an era. BPJSTK Mobile is a service application intended for the participants as a form of expansion in BPJS Ketenagakerjaan program information services, a medium for complaints if any discrepancy status appears, information regarding the total amount of salary and employee that can be accessed via smartphones. However, the performance of BPJSTK Mobile service is considered poor, given that it is only providing information of the employees at the Surabaya Darmo branch which amount is relatively lower than the total number of participants who have actually registered.
This research aims to analyze factors which are able to influence the admittance of BPJS Ketenagakerjaan participants at Surabaya Darmo Branch towards BPJSTK Mobile by using Technology Acceptance Model 3 (TAM 3). The variables that are used in this study are subjective norm (SN), image (IMG), computer self-efficacy (CSE), computer/system anxiety (CANX), perceived usefulness (PU), perceived ease of use (PEOU), and intention to use (IU).
Respondents chosen for the research are laborers who have not used the BPJSTK Mobile Application registered at BPJS Ketenagakerjaan of Surabaya Darmo branch. The data are gathered directly by conducting the deployment of questionnaires to 150 respondents. The sampling technique used in this research is purposive sampling. The analysis data that is used for the research is SEM or Structural Equation Modeling which is operated through the AMOS Version 24
Program. The results of the hypothesis test showed that subjective norm (SN) does not have any positive effect towards intention to use (IU) and image (IMG) does not have any positive impact towards perceived usefulness (PU).
Keywords: BPJSTK Mobile, subjective norm, image, computer self-efficacy, computer/system anxiety, perceived usefulness, perceived ease of use, intention to use.
