Tanti Handriana 1
1 Airlangga University, Airlangga Street No. 4, Surabaya, 60285, East Java, Indonesia

DOI:
10.14414/jebav.v19i1.529

Abstract: 

This study aims to analyze the role of donor trust and commitment
relationships in non-profit organizations. This study uses a survey method and
taking respondents, namely individual donors of the Amil Zakat Institution as a sample
study. There are 117 respondents used in this study. Sipero-data
were analyzed using Structural Equation Modeling (SEM). Research findings
This shows that (1) shared values ​​have a significant effect on
light; (2) relationship marketing investment has a significant influence on
trust; (3) trust has a significant effect on relations-
ship commitment, and (4) trust has a significant influence on future
intention. The contribution of this research is mainly to expand the application
social exchange theory and the concept of relationship marketing are suitable not only for
for-profit organizations, but also for non-profit organizations.

 

source: https://journal.perbanas.ac.id/index.php/jebav/article/view/529

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