THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON PRODUCT INNOVATION THROUGH THE MEDIATING ROLE OF INNOVATION CULTURE Title : THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON PRODUCT INNOVATION THROUGH THE MEDIATING ROLE OF INNOVATION CULTURE Authors :1. Erina Sudaryati2. Selly Kurniawati Department : Akuntansi Journal Name : Review of Business, Accounting & Finance (RBAF) Kinds of Journal : Keywords : Transformational leadership style, Product Innovation, Culture of Innovation ABSTRACT Purpose: This study examined the impact of transformational leadership style on product innovation through the mediating role of innovation culture.Design/methodology/approach: This study is relied on primary data from Surabaya Industrial Estate Rungku/SIER (manufacturing company). The questionnaire contains questions regarding transformational leadership style innovation and innovation culture.Findings: The study shows the existence the effect of transformational leadership style on product innovation with or without mediating role of innovation culture.Originality: The currents study contributes to how leadership style give impact on product innovation For details : https://fortunepublishing.org/index.php/rbaf/article/view/125