SUSTAINABLE CLOTHING DISPOSAL BEHAVIOR, FACTOR INFLUENCING CONSUMER INTENTION TOWARD CLOTHING DONATION

Title : SUSTAINABLE CLOTHING DISPOSAL BEHAVIOR, FACTOR INFLUENCING CONSUMER INTENTION TOWARD CLOTHING DONATION

Authors :
1. Rakotoarisoa Maminirina Fenitra1
2. Tanti Handriana1
3. Idrianawati Usman1
4. Nirahariyatie Hartani2
5. Gancar Candra Premananto1
6. Sri Hartini1

Department : Manajemen

Journal Name : Fibres and Textiles

Kinds of Journal : Q4

Keywords : Clothing disposal behavior, donation, sustainable behavior, environment concern, attitude, knowledge, religiosity, Indonesia

ABSTRACT

This study aims to explain the consumer sustainable clothing disposal behavior. We examined the factor that influences clothing donation intention behavior. This empirical study used data from 109 respondents in Indonesia. Data were collected through self-reported survey questionnaire using convenience sampling methods. Regression analysis was conducted to statistically amylase the data and tests the hypothesis. The findings show that attitude toward environment and attitude toward clothing donation positively influence clothing donation intention. Environmental attitude has a higher coefficient. Environment concerns have a positive influence clothing donation intention through environmental attitude, besides, environment concern also positively influence clothing donation intention through attitude toward clothing donation. Emotional value has a positive influence environmental attitude whereas it does not influence attitude toward clothing donation. Further, religiosity does not have any influence environment attitude and attitude toward clothing donation. This study contributes to the theory of clothing disposal behavior and has a further implication to related study. Few limitation are acknowledge in this study, finding is limited to clothing donation, although clothing disposal method forms in a different way. We suggested further study to implement our model with a different clothing disposal method such as recycling.

For details : http://vat.ft.tul.cz/2021/1/VaT_2021_1_2.pdf