PENGARUH E-COMMERCE KNOWLEDGE, PERCEIVE REPUTATION, PERCEIVE RISK DAN PERCEIVE TECHNOLOGY TERHADAP KEPERCAYAAN DAN REPURCHASE INTENTION KONSUMEN PADA UMKM BIDANG OTOMOTIF BERBASIS ONLINE (STUDI PADA PENGGUNA MOTOR KLASIK)

TAUFIQ RAHMAN HUMAIDI
041414353026
Dosen Pembimbing
Dr.Gancar Candra Premananto,SE.,Msi.

ABSTRACT

Electronic media become one of the mainstay media for communication and business. Internet users in Indonesia in 2017 reached 132 million people where the growth of ecommerce market reached 22% for the Asia Pacific region. The existence of a cultural shift from offline transactions to online cause of
business opportunities, especially on the sale and purchase of classic motor online. This study aims to determine the effect of e-commerce knowledge, perceived reputation, perceive risk and perceive technology to the beliefs and repurchase intention consumer in the online automotive field (studies on classical motor
users). This research is a quantitative research with questionnaire to 170 respondents whose analysis technique using Partial Least Square (PLS). In this research, E-commerce knowledge has no significant effect on Consumer Confidence, Perceived reputation has significant influence to Consumer
Confidence, Perceived Risk has no significant effect on Consumer Confidence, Perceived technology has significant effect on Consumer Confidence, Consumer Trust has significant effect on Repurchase Intention.

Keywords : e-commerce knowledge, perceived reputation, perceive risk dan perceive technology.

Sumber : http://mm.feb.unair.ac.id/id/kemahasiswaan/artikel/artikel-ilmiah/843-pengaruh-e-commerce-knowledge-perceive-reputation-perceive-risk-dan-perceive-technology-terhadap-kepercayaan-dan-repurchase-intention-konsumen-pada-umkm-bidang-otomotif-berbasis-online-studi-pada-pengguna-motor-klasik.html