EKSPLORASI FAKTOR-FAKTOR PENYEBAB PENURUNAN JUMLAH MURID DI SEKOLAH XYZ SURABAYA LELYS CRISTINA041524353051 Dosen PembimbingDr.Tanti Handriana,SE M.Si. ABSTRACT The world of education, growing selection of current school very much and competing to attract the attention of the public. XYZ Elementary school is the school that have been standing a little over 18 years. More new schools are springing up so the more a school also became competitors for XYZ Elementary School. XYZ is a elementary school can meet the quota the number of students has been set, but in more or less the last 4 years since 2014 XYZ elementary school undergone a decline in the number of students which means that the interest of the community to register XYZ elementary school undergone the downturn. The decline in the number of pupils is very concern because of the drop in pupils in XYZ elementary school will greatly affect the school's operating costs.Departing from the above problem, then this study aims to explore the factors whatever be the cause of declining pupil in XYZ elementary school. The research approach used in this study is a qualitative approach. The type and source of the data used are derived from the results of observation, documentation and interviews from XYZ school employees and some customers and competitors. The analysis was performed using a diagram of the fish bone and validated by the method of triangulation.The results showed that the factors that cause the decrease in the number of pupils in XYZ elementary school caused by two factors i.e., external factors and internal factors. As for the cause of the internal factors include: 1) Land limited, 2) lack of facilities and infrastructure, 3) declining teachers service quality, 4) promotional activities performed very rarely and less aggressive and 5) location is not strategic and 6) the price of the expensive tuition fees. While the cause of the external factors are: 1) growing number of competitors in the world of education that provides a more interesting deals with lower prices, and ) the existence of school attendance with International labels. Keywords : schools competition, fish bone diagram, internal factors, external factors. Sumber : http://mm.feb.unair.ac.id/id/kemahasiswaan/artikel/artikel-ilmiah/830-eksplorasi-faktor-faktor-penyebab-penurunan-jumlah-murid-di-sekolah-xyz-surabaya.html