ANALISIS FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN KONSUMEN MEMILIH TAKSI CITRA DI KODYA MALANG Title: ANALISIS FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN KONSUMEN MEMILIH TAKSI CITRA DI KODYA MALANG Authors: MARIA UTAMI DEWI Item Type : Thesis (Thesis) Affiliations: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Airlangga Surabaya, Indonesia Publisher: Universitas Airlangga Abstract For a developing country like Indonesia transportation plays an important role. Along Whith development of major cities taxi service emerges to be an attractive business. Various facilities and incentives offered by the govenunent lead to the emergence of new players within the industry. Competition becomes a series of races down identical paths that only the company that consistently succeeds in serving customers more effectively than its competitors can win. Keywords: MANAJEMEN Sources: http://repository.unair.ac.id/60954/