Relationships Consumer Characteristics and Perceive Business Ethics of Creative Industry in Indonesia: Study of Y Generations Title: Relationships Consumer Characteristics and Perceive Business Ethics of Creative Industry in Indonesia: Study of Y Generations Authors: Gancar Candra Premananto, Jovi Sulistiawan, Sri Hartini Affiliations: Management Department, Faculty of Economics and Business, Airlangga University Surabaya, Indonesia Publisher: International Journal of Applied Business and Economic Research Abstract Business ethics index is important in global industry .This paper analyze relationships consumer characteristic and perceive business ethics in industry creative. Consumer characteristic to cover consumer sentiment, consumer confident and consumer' demographic. Perceive Business ethics was measured in personalpast, vicarious-past, personal-future and vicarious-future dimensions. Consumer sentiment and consumer confident were measured based on economic condition in the future expectation. Purposive sampling was used in this study and questionnaire distributed among 136 consumers of creative industry. Statistical results showed that Gender, Religion, Ethnicity, and Age have no relation to the perceive business ethics, but monthly income has significant relation to perceive business ethics. The finding indicates that consumer sentiment has no relation to perceive business ethics, but consumer confidence has significant relation to consumer perceive business ethics. Sources: https://www.researchgate.net/publication/322401968_Relationships_consumer_characteristic_and_perceive_business_ethics_of_creative_industry_in_Indonesia_Study_of_y_generations