Strategic Marketing Course unit title Strategic Marketing Course unit code MNP301 Type of course unit (compulsory, optional) compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Wahyuni Astuti, Prof.Dr.,SE.,MS Sri Hartini, Dr.,SE.,M.Si Learning outcomes of the course unit After accomplishing this course, students are expected to be able to analyze various cases in the context of strategic marketing and implement effective marketing strategies in dynamic situations. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1.Introduction 2.Competitive Market Analysis 3.Competitive Market Analysis 4.Identifying Current and Future Competitive Position 5.Competitive Positioning Strategies: Sustainability Competitive Advantage (SCA) 6. Competitive Positioning Strategies: Competing through marketing Mix 7. Competitive Positioning Strategies: Competing through innovation 8. Competing through superior service and customer relationships Implementing the Strategy of customer management Alliances and strategic networks Implementing the Strategy implementation and internal marketing Implementing the Strategy: Corporate social responsibility Recommended or required reading and other learning resources/tools Hoolley, Graham J., Niegel F. Piercy, Brigitte Nicouloud; Marketing Strategy and Competitive Positioning, 4th edition, 2008. Prentice- Hall Europe, London. (HPN) Ranchhod, Ashok; Marketing Strategies: A Twenty-firct Century Approach, first edition, 2004. Prentice-Hall, Harlow, England. (AR) Kumar, Nirmalya (foreword by Philip Kotler); Marketing as Strategy: Undestanding the CEO’s Agenda for Driving Growth and Innovation, 2004. Harvard Business School Press, Boston, Massachusetts. (NK) Planned learning activities and teaching methods Lectures, Discussions, Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term & Final exams (40%), Group Papers (20%), Class Assignments (20%), Class Discussion (20%)