Service Marketing Management Course unit titles Service Marketing Management Course unit code MNP203 Type of course unit (compulsory, optional) optional Level of course units (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The 4th Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Dr. Sri Hartini, S.E., M.Si. Prof. Dr. Sri Wahjuni Astuti, S.E., M.S. Sony Kusumasondjaja, S.E., M.Com., PhD. Dr. Dien Mardhiyah, S.E., M.Si. Learning outcomes of the course unit After completing this course, the students are expected to be able to analyze and make decisions of the problems in the field of service marketing. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using Great UNAIR platform) Prerequisites and co-requisites (if applicable) - Course content Marketing Management learning discusses: 1.Introduction to Marketing Concept 2.Value Creation 3.Environmental Analysis 4.Competitor Analysis 5.Consumer Analysis 6.Segmentation, Targeting, Positioning 7.Product & Brand 8.Pricing 9.Distribution & Logistics 10.Integrated Marketing Communication 11.Mass & Personal Communication 12.Implementation & Control Recommended or required reading and other learning resources/tools Wirtz, J., Chew, P., & Lovelock, C. H., (2012). Essentials of Services Maerkting, 2nd Ed. Pearson. Zeithaml, V.A., Bitner, M.J., & Gremler, D.D. (2011). Services Marketing, 6th Ed. McGraw-HIll. Planned learning activities and teaching methods Classical Lectures, Interactive Discussions, and Case Analysis Language of instructions Indonesian Assessment methods and criteria Midterm & Final Exams (80%)and Assignments (20%)