Course unit titles

Marketing Management

Course unit code

MNP201

Type of course unit (compulsory, optional)

compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

first cycle Bachelor

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

3rd Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Sri Gunawan, DBA
  2. Sri Wahyuni Astuti, Prof.,Dr.,SE.,MS
  3. Gancar Candra Premananto, Dr.,SE.,M.Si
  4. Tanti Handriana, Prof.Dr.,SE.,M.Si
  5. Sri Hartini, Dr.,SE.,M.Si
  6. Dien Mardhiyah, Dr.,SE.,M.Si
  7. Masmira Kurniawati, Dr.,SE.,M.Si
  8. Badri Munir Sukoco, Prof.,SE.,MBA.,Ph.D
  9. Sony Kusumasondjaja, SE.,M.Com.,Ph.D
  10. Ratri Amelia Aisyah, SM.,MSM

Learning outcomes of the course unit

After attending this course, students are expected to be able to: Analyze and make decisions in

problems in the field of marketing

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using Great UNAIR)

Prerequisites and co-requisites (if applicable)

-

Course content

Marketing Management Learning discusses:

1.Introduction to Marketing Concept

2.Value Creation

3.Environmental Analysis

4.Competitor Analysis

5.Consumer Analysis

6.Segmentation, Targeting, Positioning

7.Product & Brand

8.Pricing

9.Distribution & Logistics

10.Integrated Marketing Communication

11.Mass & Personal Communication

12.Implementation & Control

Recommended or required

reading and other learning resources/tools

Kotler, Philip., & Kevin Lane Keller. 2016. Marketing Management, 15th ed. Pearson.   

Planned learning activities and teaching methods

Classical Lecture, Interactive Discussion, Case Analysis

Language of instructions

Indonesian

Assessment methods and criteria

Midterm & Final Exams (80%), Assignments (20%)