Marketing Management Course unit titles Marketing Management Course unit code MNP201 Type of course unit (compulsory, optional) compulsory Level of course units (according to EQF: first cycle Bachelor, second cycle Master) first cycle Bachelor Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered 3rd Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Gunawan, DBA Sri Wahyuni Astuti, Prof.,Dr.,SE.,MS Gancar Candra Premananto, Dr.,SE.,M.Si Tanti Handriana, Prof.Dr.,SE.,M.Si Sri Hartini, Dr.,SE.,M.Si Dien Mardhiyah, Dr.,SE.,M.Si Masmira Kurniawati, Dr.,SE.,M.Si Badri Munir Sukoco, Prof.,SE.,MBA.,Ph.D Sony Kusumasondjaja, SE.,M.Com.,Ph.D Ratri Amelia Aisyah, SM.,MSM Learning outcomes of the course unit After attending this course, students are expected to be able to: Analyze and make decisions in problems in the field of marketing Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using Great UNAIR) Prerequisites and co-requisites (if applicable) - Course content Marketing Management Learning discusses: 1.Introduction to Marketing Concept 2.Value Creation 3.Environmental Analysis 4.Competitor Analysis 5.Consumer Analysis 6.Segmentation, Targeting, Positioning 7.Product & Brand 8.Pricing 9.Distribution & Logistics 10.Integrated Marketing Communication 11.Mass & Personal Communication 12.Implementation & Control Recommended or required reading and other learning resources/tools Kotler, Philip., & Kevin Lane Keller. 2016. Marketing Management, 15th ed. Pearson. Planned learning activities and teaching methods Classical Lecture, Interactive Discussion, Case Analysis Language of instructions Indonesian Assessment methods and criteria Midterm & Final Exams (80%), Assignments (20%)