Marketing Concentration Research Methodology Course unit title Marketing Concentration Research Methodology Course unit code MNP497 Type of course unit (compulsory, optional) compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Hartini, Dr.,SE.,M.Si Tanti Handriana, Prof.Dr.,SE.,M.Si Dien Mardhiyah, Dr.,SE.,M.Si Learning outcomes of the course unit After completing this course, students are expected to be able to understand the systematics of scientific research and the stages in conducting a scientific research.The students are also prepared to make a scientific business research plan. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) - Course content Stages and ethics in the research process Research problem formulation Theory, Concept, Construct, Variable Qualitative and quantitative research design Design experimental research Survey research Measurement scales and measurement techniques for validity and reliability Questionnaire design Population and Sample Qualitative data analysis techniques Univariate and Bivariate Interpretation Quantitative data analysis Proposal Recommended or required reading and other learning resources/tools Zikmund, Babin Carr and Griffin, Business Research Methods. 9th edition, Canada Scientific articles Planned learning activities and teaching methods Lectures, Discussions, Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term and Final examination, Research Proposal