International Marketing Course unit title International Marketing Course unit code MNP304 Type of course unit (compulsory, optional) optional Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Masmira Kurniawati, Dr.,SE.,M.Si Gancar Candra Premananto,Dr.,SE.,M.Si Learning outcomes of the course unit After completing this course, students are expected to be able to draw up a Marketing Plan for a company's international expansion activities and analyze the various marketing cases in international context. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1. Coverage and Challenges on International Marketing 2. Case Analysis: Unilever & Nestle 3. Geographical, Economic, Political, and Legal Environment in the Global Market 4. Cultural Environment and Business Habits in The Global Market 5. Case Analysis: Starnes-Brenner 6. Evaluation of Opportunities in The Global Market Case Analysis: Levi-Strauss 7. Planning and Management of Global Marketing. Case Analysis: Matra-Ericsson 8. Product Planning in the Global Market 9. Case Analysis: 10. Marketing and Pricing Channels 11. Integrated Marketing Communication, Personal Sales, and Sales Management 12. Negotiations with International Customers Recommended or required reading and other learning resources/tools Cateora, Philip R. and John L. Graham, International Marketing. 2010. 15th Edition (CG) Usunier, Jean-Claude & Julie Anne Lee, Marketing Across Cultures, 2009, 5th Edition, Prentice Hall (UL) Dawn Burton, Cross-Cultural Marketing: Theory, Practices, and Relevant, 2009, Thomson (DB) Journals and articles on topics covered in lectures Planned learning activities and teaching methods Lectures, Discussions, and Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term exam 40% & Final exam 60%