Course unit title

International Marketing

Course unit code

MNP304

Type of course unit (compulsory, optional)

optional

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Masmira Kurniawati, Dr.,SE.,M.Si
  2. Gancar Candra Premananto,Dr.,SE.,M.Si

Learning outcomes of the course unit

After completing this course, students are expected to be able to draw up a Marketing Plan for a company's international expansion activities and analyze the various marketing cases in international context.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/)

Prerequisites and co-requisites (if applicable)

Marketing Management

Course content

1. Coverage and Challenges on International Marketing

2. Case Analysis: Unilever & Nestle

3. Geographical, Economic, Political, and Legal Environment in the Global Market

4. Cultural Environment and Business Habits in The Global Market

5. Case Analysis: Starnes-Brenner

6. Evaluation of Opportunities in The Global Market Case Analysis: Levi-Strauss

7. Planning and Management of Global Marketing.  Case Analysis: Matra-Ericsson

8. Product Planning in the Global Market

9. Case Analysis:

10. Marketing and Pricing Channels

11. Integrated Marketing Communication, Personal Sales, and Sales Management

12. Negotiations with International Customers

Recommended or required

reading and other learning resources/tools

Cateora, Philip R. and John L. Graham, International Marketing. 2010. 15th Edition (CG)

Usunier, Jean-Claude & Julie Anne Lee, Marketing Across Cultures, 2009, 5th Edition, Prentice Hall (UL)

Dawn Burton, Cross-Cultural Marketing: Theory, Practices, and Relevant, 2009, Thomson (DB)

Journals and articles on topics covered in lectures

Planned learning activities and teaching methods

Lectures, Discussions, and Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term exam 40% & Final exam 60%