Integrated Marketing Communications Course unit title Integrated Marketing Communications Course unit code SOK336 Type of course unit (compulsory, optional) optional Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Gancar Candra Premananto, Dr.,SE.,M.Si Dien Mardhiyah, Dr.,SE.,M.Si Learning outcomes of the course unit After accomplishing this course, students are expected to be able to explain the important values of integrated marketing communication management conceptually and apply the materials in the real life. Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1. Understanding Integrated Marketing Communication 2.Group Presentation on Marketing Communications of His Agency, Organizing Marketing Communication 3. Consumer Behavior and Communication Process 4. Sources, Messages and Channels 5. Creative Strategy 6. Agency Group Presentation: 7. Media Planning and Strategy 8. Supporting Media, Direct Marketing, Internet and Interactive Media 9. Marketing Communication through Sales Promotion, Marketing Communication through Personal Selling 10. Marketing Communication through PR, Marketing Communication through Publicity, Marketing Communication through Corporate Advertising 11. Monitoring, Evaluation, and Control Issues 12. Presentation of Product Marketing Communication Recommended or required reading and other learning resources/tools Belch, G. and M. Belch. (2009), Advertising and Promotion: An Integrated Marketing Communications Perspective, International edition, 8th Ed, McGraw-Hill. (BB) Planned learning activities and teaching methods Lectures, Discussions, and Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term exam 40% & Final exam60%